inov-8 is launching a revolutionary world-first in the sports footwear market following a unique collaboration with scientific experts.
I can’t claim to be a scientist and while I think I’m pretty smart I did the same thing that you just did… I Googled Graphene. Once I did I was caught between the idea of hard diamonds and fragile pencils and how graphite could be used in a running shoe outsole. By the time I finished reading about the magical properties of Graphene I realized that if adidas, Nike or Under Armour had announced their use of the material in a running shoe the world would be going crazy.
Instead the brand introducing Graphene is Inov8. A company that I rarely cover on the site and barely captures the attention of sneaker culture or the mainstream. Inov8 is a runner’s shoe. It’s like Newton or Altra. It’s a brand that real athletes look to especially in trail running.
How is the brand utilizing this wonder material? They’ve taken the effort to mix it into the outsole creating an energy return system with incredible elasticity. This means the shoes won’t break down as quickly and will also provide cushioning properties. Use the source link to read more and visit Inov8 to check out the details.
https://www.youtube.com/watch?v=qyYpHv8G0Ac
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