Check out Trent’s books on Amazon:
How Sneakers Saved My Life: https://amzn.to/34tdUGj
How Sneakers Ruined My Life: https://amzn.to/3CCRPSo
In this long interview I dive into 10 Questions with Trent the founder of Exclucity and the author of a memoir and business book series that opens the door to how both Nike and adidas’ moves to DTC shaped his wholesale accounts with the companies. The first series of questions are about family. Here is a Question breakdown if you want to move back and forth in the interview:
1. Where is your family from and why is this important? 2:40
2. How did your mother and father shape the way you ran your business? 7:27
3. Did you finish high school or college, and would you tell others to follow your path? 13:06
4. What was your first business and which business prepared to open a sneaker store chain? 22:33
5. How did you earn your Nike and adidas store accounts? 25:42
6. How many stores did you have at your peak of the business? 30:32
7. You lost and went through a lot, have you recovered? 33:30
8. You experienced first-hand adidas’ DTC shift; can you talk about that story? 42:00
9. Was Nike’s Tier Zero Strategy a subversive way to break off relationships with small businesses? 45:06
10. You say sneakers saved and ruined your life, but do you also take personal accountability for your story? 48:37
I have a couple of sets of the book available for giveaway to the first couple of e-mails.
