Read the article on Penny: https://arch-usa.com/penny-hardaway-i… The University of Memphis Basketball team is celebrating senior night 2019 vs Tulsa. The game will be played in the Fed Ex Forum, but for Nike the game began earlier this week with information that a Quickstrike version of the Memphis Tiger Foams would be made available only in the city of Memphis.
Earlier this week Nike also announced the return of the PK80 in a much smaller format which will include the U of M led by Nike’s first signature athlete turned college coach. Penny has landed the number 1 player in the country for his second year, but he isn’t finished with this first year as Jeremiah Martin, the 4 year, leading scorer for the Tigers gets to play one last regular season game after overcoming every difficulty imaginable during his college career.
This Foamposite release will amp up the excitement around Senior Night as Nike is utilizing a hyperlocal launch strategy for their home city of Memphis. The Foamposite is only releasing in Memphis driving sneakerheads from around the region to begin lining up for the drop tomorrow morning. It’s a smart play by the Swoosh and helped to give the company needed information on how to control the release of footwear. In the past sales would have been taking place in the 3rd party marketplace. This drop has been much more controlled as the shoes were delivered days before the release. It’s a great business strategy for an amazing day.
