This week I wrote a number of compelling articles on the site at https://arch-usa.com. As always there were a few topics that I didn’t get to because of time and this Insider Ties will focus on two stories that you might find important.
Vans awarded 75,000 dollars to Flagstaff High School in their Vans Custom Culture Art Competition. They didn’t stop there. They awarded 10,000 dollars to four other high schools who were runner ups: https://www.vans.com/article_detail/custom-culture-high-school.html
Puma is the #1 sneaker brand in India. India is one of the fastest growing countries for footwear and apparel. How did Puma get to #1? They took a page out of Nike’s playbook by opening their own doors. DTC remains the only means of growth in a retail environment that fails to provide education and engagement for consumers. Puma has 270 Full Price Stores and 80 Factory Outlet Centers in India: https://www.puma-catchup.com/interview-abhishek-ganguly-on-why-puma-is-the-no-1-in-india/
