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https://www.allbirds.com/pages/staple
I’ve written extensively about Allbirds. The company is vocal about the work they do to create products that are sustainable. They aren’t really a brand that enters the realm of sneaker culture, but with this collab it seems they want to find a way to reach that demographic. Allbirds has partnered with Jeff Staple to launch a pigeon Tree Dasher. What do you think about this collaboration? Will this introduce the brand to a new segment, or is it as awkward as it seemed when I first watched this video?
