Did you know there is another color of the Allbirds Staple Dasher on the way? Probably not. It would be great to ask this question to sneaker culture, because I’m almost positive they aren’t aware either. The collab seems to be stuck inside of a room created by the two collaborators.
If a sneaker collab doesn’t connect the brand to a new demographic causing that new consumer to buy other products from the brand, is it really worthwhile?
I’ve explained before that marketing sits in three lanes: maintain, retain and gain. This collab is marketing that attempts to gain. As of today 12-16-20, 8 pair are listed as sold on StockX and only two listings are available on eBay. The shoes don’t appear on Grailed or Flight Club. The articles on sneaker websites appear to be copy from the brand.
Videos featured in this Insider Ties, RB26’s unboxing of https://www.youtube.com/watch?v=mGgft6VJZC4&t=72s
