Here is the link for the original article on the Puma Xetic:
PUMA & MIT Lab Introduce XETIC Cushioning and it Reminds Me of My 3 Displacement Tech
Puma has been rolling out a new cushioning technology named Puma Xetic. August 11th, the company issued a press release featuring video and pictures. It was an informative introduction and I wrote the article above to discuss that Puma’s innovation is just as important as the cool colorways and collabs the brand is introducing. Performance technology allows a company to build a why beyond the cool factor.
When a brand has new tech to share, this allows for a stream of content creation. This new content, once it’s indexed, becomes searchable allowing the brand to control the narrative around their new product. It also helps, understandably, with marketing. In this video I explain that the article I wrote has considerable engagement on LinkedIn, which means that people are interested in the topic. I then show that Puma hasn’t created enough content to support the release.
