Reebok, Skye to collaborate on motivating and unique international fitness initiatives including a first-ever ‘crowd-sourced’ training shoe in 2017
In my Insider Ties video yesterday I talked about using your IG or website or social media to market products.
Now I know you don’t want to see my face and you’d rather see Emily, but when I see confirmation over and over again of everything I’m discussing, it feels good.
Anyway, Emily Skye is a social media icon “Down Under”. She has parlayed her ability to inspire and show women about a variety of training and fitness methods into a relationship with Reebok. While it helps that she has the “look” it’s more important for you to know that the opportunities are increasing for those of you who have a ton of followers. Marketing is no longer about the already famous, it’s about using the person who is relate-able. While Emily by no means a regular looking person, she is one of you who spend a ridiculous amount of time cultivating a social media following and sharing routines.
As a side note, I know a couple here in Memphis who I’ve seen personally go from being casual workout people, to astonishing bodybuilders and powerlifters. I told this couple probably 4 years ago to start a website and document their progress. I told them it could be lucrative. They have made the error of remaining on Facebook without even building their own Facebook fan page. I don’t want to see people making this mistake so I will keep writing and making videos and I hope you see the benefits.
Read the source link closely. Reebok is looking to create a Crowd sourced footwear campaign next year with Emily and her folowers. I don’t know how I feel about that because it encroaches on the territory of smaller companies who are using crowd sourcing to launch in an already competitive market, but I guess I understand why.
Congrats to Reebok and Emily, it’s a dope collab and will most certainly help in the battle for the women’s casual athletic and fitness market that is booming.