The owner of footwear brands Bogs, Nunn Bush, Florsheim and Stacy Adams said its third-quarter revenues were $79.1 million.
I may not be an industry insider, but I’ve been saying over and over that companies are missing the boat on my generation of footwear consumers. Hip-Hop is finally starting to grow closer to retirement age. I don’t mean that as a joke, but it’s the truth. The originators of the culture are in their sixties which means that the people who grew up rocking Puma and Shelltoe Adidas with fat laces are entering the parenting and middle phase of their lives. My generation was the first to rock Nike Dunks! Do you think I am interested in buying traditional dress shoes and footwear that makes me look like my high school science teacher?
Of course not. Trends are changing and casual is the new business attire with athleisure taking over as daily apparel. It’s only natural when the demographics of the US are
|25 to 34 years||39,891,724||14.2|
|35 to 44 years||45,148,527||16.0|
|45 to 54 years||37,677,952||13.4|
Every other age group is in the single digits.
The source link above is addressing companies like Florsheim and Stacy Adams under the Weyco Group. While sports companies are marketing to teens and dress companies are marketing to a dying generation, no one is really analyzing the fact that the grouping of people that make up the majority of the country, also have buying power. This group is also more style conscious than any other group in history. This group straddles the line of being Hip-Hop and tech savvy while also being old school enough to respect our past. It’s interesting, retro is running the market in athletic footwear right now… I wonder if anyone has stopped to realize why?