Read about the Our Turn tourney: https://about.nike.com/en/newsroom/releases/jordan-brand-one-on-one-basketball-tournament-final-paris
Jordan Brand utilized a basketball focused opportunity to create amazing content during the Olympics. They created a One-on-One basketball tourney which culminated in Paris during the Games. The winners become brand ambassadors for the Jumpman team. I unbox the Lumiere 39 as I discuss the event.
