I spent a lot of time on this shoe because to me it represents where Jordan Brand can potentially land in molding the next generation of fans of the brand. The Point Lane was the surprising resale model of September for me. That has since died down and the shoe takes a bit longer to move. This is how the business works now. A new model can garner interest and just as fast as it heats up, it cools off. I’ve been sitting on this video for a while, but watching it again reminds me that sneaker culture is growing and is now mainstream. This shoe features elements from the Jordan 11, Jordan 6 and the Jordan 3. All the classic colorway of the infrared 6 makes this model pop. While it won’t be a shoe that “sneakerheads” will covet, it is a model that Jordan Brand will see as successful in the vein of the Spizike, 6-17-23 and the Delta line which is entering its second phase.
