Source: J’S IN THE 6IX. air.jordan.com
While many sites are discussing the new Jordan store opening in the 6 (aka Toronto, Canada) they have overlooked a session Jordan Brand set up to give collector’s a moment to reflect on their favorite pair of kicks and why they decided to fall in love with that perfect pair.
This is one of those events that continues to establish the importance of connecting to the market beyond just selling them gear. As many brick and mortars are finding out, price is not the primary driver of fan engagement with a brand, experience is the driver of continued connection.
Use the source link to check out more pictures and some really cool videos created on Facebook by JB.