The history-making star of the Cleveland Cavaliers talks being a first-generation moneymaker, betting on himself and planning for life after basketball.
Kneading Dough provides athletes a space to have open conversations about how they managed life-changing amounts of money at a young age.
Source: Kneading Dough | LeBron James
When I was coaching high school ball I remember watching the television show about LeBron James’ senior year on ESPN. I had to move one of my players in with me and that kid was super talented, but there were roadblocks that would prevent him from becoming great. A lot of the things I could give him, but the unfortunate circumstance of his life was that the things that surrounded him when he was away from me, the things that happened long before I ever met him and already laid the foundation for his inability to become a “LeBron James”. I tried my best and a part of that was watching how the network around LeBron empowered him although he was the product of a single parent household and lived in poverty.
His family on and off the court knew he was destined for greatness and whether they stayed around him and lifted him because they knew is irrelevant. He had a stronger support system than just his coach. My kid only had me and it just wasn’t enough.
This Kneading Dough, the double entendre, of needing dough and kneading dough is an incredible show. Maverick Carter interviews professional athletes about how they dealt with the huge amounts of money they come into at an early age.
With as much information that I try to get out about becoming a part of the footwear and apparel business, my best year in business I made 700,000 in one year in 2015. I was older than an NBA kid/man so I can’t really delve into this level of discussion. If you’re serious about growing into entrepreneurship these first two episodes on Uninterrupted are worth your time. They are only around 8-10 minutes.
