ABOUT: Co-founded by LeBron James, Jaron Kanfer, and Frankie Walker Jr., UNKNWN (www.unknwn.com) is a Miami-based retail destination and culture creator within the worlds of art, fashion, sports, and music. The company was built with the objective to reinvent shopping by connecting brands to consumers through experiences and curated products. Opening its first store in 2011, UNKNWN offers an authentic assortment of covetable sneakers, collectable items, contemporary ready-to-wear, and designer apparel.
OPENING DATE: December 2019
LOCATION: 261 NW 26th Street, Miami, Florida – located across from the Wynwood Walls
SIZE: Approximately 10,000 square feet total, including 3,000 square feet of retail space and 4,000 square feet of courtyard space
DESIGNERS: New York Sunshine (www.newyorksunshine.com)
STORE DESIGN:
- Designed to provide a unique shopping experience that reflects the lifestyle and wardrobe of the co-founders
- Concept space built in partnership with New York Sunshine to establish a one-of-a-kind retail design
- Arrangement for a curated selection of multi-brand apparel, footwear, and accessories and UNKNWN’s in-house label
- Flagship retail concept with designated retail and courtyard spaces that will serve as an experiential venue for sporting and lifestyle events for the Miami community and global travelers
- 175 feet of shelving with a capacity to display 175 sneakers
- Custom water feature designed by New York Sunshine
- 20+ Custom dyed shelving and displays created by New York Sunshine
- 200+ feet of mural wall space for art creations and artist expressions
- 5000+ lbs of concrete, 5300+ lbs of water, and 85+ cubic feet of water
SERVICES & AMENITIES:
- To coincide with its retail opening UNKNWN will re-launch its e-commerce website to integrate local events, global shopping features, limited edition products, and anti-bot processes for coveted releases
- Indoor built-in photo studio, custom photography equipment, and prop house
- Personal shopping by appointment
- Concept courtyard space for ongoing community events and hub for global visitors
- Mural installations by world-renowned artists
- UNKNWN App for event sign-up information and shopping
DETAILS: Founders will be celebrating the store’s opening with a series of events occurring during the 2019 Art Basel Miami. More details to come soon.
WEB: www.unknwn.com
SOCIAL: @unknwn
