The rebirth of the icon. GEL-KAYANO TRAINER KNIT.
Source: GEL-KAYANO® TRAINER KNIT | ASICS Tiger United States
Every brand is making a knit shoe. It’s apparent why. adidas NMD and UltraBOOST has shifted the market and even classic retro shoes are now being recruited with Boost and Primeknit.
Asics is not one to miss the party and what I like the most is that the brand realizes that its online platform has to have as much merchandising as a store would.
The presentation here is a monochromatic black and white with fashion at the forefront.
It’s clear the goal is not to have people visiting look at this model as a performance shoe. The shoe is purely for style and it definitely gives buyers another option in the knit footwear game.
Asics went one step further in creating a layout that shows diversity. The price of the shoe at 150 is less than the adidas Primeknit offerings and the same price as the Flyknit Racer from Nike.
This is an excellent job by the brand. Use the source link to visit the site.