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The Nike Air More Uptempo Supreme Is A Dumb Project

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Originally posted on Housakicks

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I grew up in the 90’s so my tolerance for depthless things is close to zero; I understand Supreme has put out a fair amount of unique products, and they have some of the best collabs out there. But it gets to the point where everything becomes monetized and we can all see through it. The whole “supreme brick” idea was a gimmick, and I still can’t fathom how anyone in their right mind will purchase a brick just because of the supreme label.  One of the best Nike’s joint work with Supreme was the “nike sb dunk low supreme“- the shoes did not carry the ” they just want to make money on me” aura with it. But the Nike Air More Uptempo Supreme is synonymous to : let’s give these fools another reason to spend their peanut money.

Nike has every right to do whatever they want with their products , but I believe the consumer’s opinion matters. The uptempo is a classic shoe; for guys like us who grew up in the golden era, the uptempo reminded us of the Chicago Bulls, MJ and Scottie Pippen ( his on -ball relentless defense, his dunk on Patrick Ewing). I was very excited when they released this year and I wish Nike would drop the red and black colorway in men’s instead of these supreme.

The first pictures of the Nike Air More Uptempo Supreme show an all black sneaker; and this is what killed me- both brands have the nerve to replace the bold “AIR” text on the side panels with the Supreme logo. The “AIR” was what put the icing on the cake, it made the shoes iconic. It’s utterly blasphemous for Nike to allow this; there has to be rules to this game. Some sneakers shouldn’t be part of a collab project and the uptempo is one of them. You can call me grumpy old man but I think Nike overdid it with these. I wonder what motivated them beside money to make the supreme uptempo? Are they so consumed with erasing Adidas new success that they will do anything for that reason?

Check out the pictures below and let me know what your thoughts are on what I think was a dumb idea.

Buy The Original Uptempo Now On Ebay