In my last book I delivered an entire chapter on acquisitions by sneaker brands of startups in fields that supported the ability for brands to move closer to their consumer. I’ve been writing about Nike and other brands’ acquisitions for a while. I hope those of us in sneaker culture are paying attention to what is being acquired. We should be looking at all aspects of the sneaker industry, not just the hype.
Buy my book Sneaker Resale and Retail in the New Normal
Links shared in this post:
https://news.nike.com/news/nike-datalogue-acquisition
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