Kendrick Lamar moved from Reebok to Nike and the relationship has been a more organic situation. The first releases from K Dot featured the standard issue Nike Cortez which is always going to be considered the West Coast sneaker. This time around Kendrick was able to apply his style to the React Element which is perfect when you consider one of the most popular songs from DAMN was Element. The shoe features what looks like a moon or marble graphic on the upper and visible through the outsole. The concept of DAMN is that it’s two albums and the 55 carries the same split element.
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