It will cover more than 69,000 square feet.
Source: New Flagship Store Planned for New York City
In order to understand Nike’s gigantic new store being planned for NYC you would have to spend a long time with the transcription I did from the Investor’s Day:
2017 NIKE, Inc. Investor Meeting | The Scale of Sport Highlights – A Detailed Breakdown
Each floor of the 69,000 square foot building is a homage to the facets of the most powerful companies Nike is using to create it’s CDO. According to Nike the breakdown of each floor is as follows:
Floors one through four of the forthcoming store will feature a multi-sport assortment of product innovation and services. The lower level will be home to Hyperlive, Nike’s new small-format retail concept (which was unveiled during the company’s recent investor day) that will feature a curated, data-driven assortment of local essential products, inspired by the sporting heartbeat of the city. Services there include speed lockers for easy pick-up and returns, along with a sneaker bar for style advice.
The fifth floor, a NikePlus members-only destination, will provide access to unique products, experiences and customization opportunities. Members will also enjoy access to Nike Expert sessions — one-on-one appointments with a highly-trained Nike Expert who can offer personal shopping and advice on all aspects of their sport goals and product needs.
I detailed where these concepts derived from as I transcribed. Taking a page from Google Nike is utilizing augmented reality to inform the search capabilities of their customer’s phones. Pulling a page from Amazon, Nikeplus Members will be able to access areas of the store exclusive to the account holders. In keeping up with Apple and their Genius Bar and One to One sessions at the Apple store Nike will make available Expert Sessions.
Nike has literally revamped their company into a diversified tech company with features pulled from the most powerful companies in the world. To do this in one location cements the amount of control Nike is looking to exert on retail. Why would any customer want to visit any other retail location when this building exist? It’s an intriguing thing to watch. Akin to how Amazon decimated the book industry by wiping out Borders and other book stores only to relaunch Amazon Bookstores with benefits only available to Amazon Prime members. Use the source link to read more.
