The following video from CBS Sunday Morning is about more than just Birkenstock’s CEO Oliver Reichert labeling Amazon as a monster, but that one section of the video speaks to a recent discussion I had about Allbirds and the fact that they are dealing with “private label” Le Mouton as an Allbirds alternative on Amazon. Oliver has an authenticity that only a CEO can have when they are supremely confident in their brand and methods.
Before Nike Dropped Amazon, Birkenstock Led the Way in 2017 Exiting the eCommerce Giant
I wrote a post on our decision to utilize Birks for our track athlete daughter’s plantar issues during her season last year. In this video you get to see the method of make and how the jute is layered to create the footbed that has become a critical aspect of recovery for everyday people and athletes. If you have the time, check out the entire interview. It’s fantastic.
