With WNBA playoff fever in full swing, I had to get In the Field to check out Nike’s Sabrina Ionescu launch at their five-story SoHo store. Ionescu, one of the game’s most promising players, presents a massive opportunity for the brand. I was curious to check out Nike’s creative strategy for this key launch. Check…
Another UNC themed entry for the Jordan Brand line. This one arrives in a mid-cut and features a reverse black toe colorblocking.
September is here and KARHU is busy preparing for the Autumn Equinox with the release of the all-new Polar Night pack. Inspiration for this assortment comes from regions in the far north where autumn signifies the beginning of a six-month period during which the sun never rises. The photoshoot for the Polar Night pack was conducted by…
Since it was first introduced to the world over 50 years ago, the Trefoil has lived a thousand lifetimes, trading feet with everyone, from athletes to cultural pioneers. Marking the arrival of a new e Source: adidas Originals Launches New Global Brand Platform: “We Gave the World an Original. You Gave Us a Thousand Back.”…
A sunny day at Lincoln Center saw Nike’s highly-anticipated World Basketball Festival come to life. The fest marked the launch of Nike’s new “Only Basketball” brand campaign featuring this anthemic manifesto video. While celebrity fans sat court side as rising high school stars blazed the court, we were In The Field scoping out Nike’s retail…
The LeBron XXI evolves the low-cut profile of the LeBron XX with premium lightweight materials modeled after the properties of an oyster shell. The shoe is built to serve the next generation and is inspired by LeBron’s daughter, Zhuri. The latest LeBron is arriving for the King’s 21st season. The sneaker isn’t the impressive aspect;…
The Jordan 1 Low arrives in this UNC themed color. It’s an excellent low-cost option for those looking for that Chapel Hill flavor in one of Jordan Brand’s most popular sneaker styles.
Should the KD3 be in retro mode already when basketball signature sneakers sales are slowing down considerably? The KD3 wasn’t even the most popular model. I give that to the KDIV. It is nice to get a hoops sneaker with classic tech like Flywire and a leather upper, but no one is really rocking hoops…
Source: New Balance Unveils the Newest Version of the FreshFoam X Family with the FreshFoam X 1080v13 When a brand delivers a new product and they roll it out with imagery across the spectrum without leaning on retro or trying to coax sneakerheads into buying into their brand, it shows an understanding that the majority…
The small details like the coordinates marking Tatum’s hometown of St. Louis and the Living Proof at the outsole at the medial forefoot are only two of the many details on Tatum’s first signature sneaker. His son’s name is on the back of the tongue and this model recalls the 90s fashion of stonewash jeans….
Giveaway so watch til the end. Buy Now in your size: https://www.adidas.com/us/nebraska-rivalry-low-shoes/ The suede and leather with chenille stripes recalls varsity jackets and looks amazing, but the kicks definitely run small. Size up a half size for the correct fit. Nike’s BTTYS Dunks are the easy comparison, but this shoe rings up at the same…
Sneaker Shopping from Complex is a perfect representation of how sneaker culture is less about the discovery and love of kicks and all about the ease of acquisition afforded by wealth. While younger fans of sneakers love the show, seeing famous people purchasing “grails” is aspirational for younger people, old heads shake their head at…
It’s actually hard to come up with a pun for On. I didn’t want a post about the products currently available via the On-Running website which can easily translate to streetwear and casual style to be corny, but here we are. Although I wrote that On-Running’s distribution strategy after the brand IPO’d seemed to be…
Since signing with New Balance in 2018 at the age of 14 Coco Gauff has broken many firsts Source: Coco Gauff Without Althea there would be no Venus and Serena. Without Venus and Serena there would be no Coco Gauff. Without Black women fighting to compete in a sport traditionally built for higher income families…
Listening to music is a personal activity. The action of listening activates every portion of the brain creating an emotional response. This is why fandom leads to extreme fanaticism. The listener feels connected to the artist. With this perceived connection arrives preconceived ideas of who an artist is. The listener assumes they understand the life…
In the latest video from the team at JEMS we get an important slice of information. The drop on 9-15-2023 is also Jan Ernst Matzeliger’s birthday. More importantly, in keeping with the information on how the JEMS manufacturing facility will produce footwear, only 915 pair of this FIRST drop will be released. Will this make…
Our men’s lifestyle footwear combines stylish and trendy with functional in our renowned silhouettes. Complete your look with HOKA® lifestyle shoes for men. Men’s Lifestyle & Everyday Shoes | HOKA® HOKA has been able to slowly pull off a feat that other brands have been attempting for years. The brand has shifted into streetwear by…
I think everyone is tired of the name panda to label any sneaker that’s black and white, but it fits here and for the ladies, this may be the best-looking panda themed sneaker to drop. The platform Jordan 1 gets an upgrade in materials and comfort while maintaining the classic elements. Introduction 0:00 Close Up…
Source: FENTY x PUMA | PUMA The Avanti C and Avanti VL recapture the rich heritage of Puma soccer as they return under the Fenty banner in two distinct styles capturing the growing trend in terrace culture for Europe. It’s interesting to watch this current wave take place. adidas has rolled out similar colors with…
Thieves steal $200K worth of Nike merchandise from employee store (msn.com) Writing about these thefts at Nike is becoming redundant, but it speaks to a point one analyst of Nike’s stock has discussed. Nike has too much inventory. When a company is utilizing a push strategy instead of a pull strategy it shows that they…
Video Breakdown: 0:00 Intro 1:15 Racial Breakdown of the WNBA and NBA 5:17 Racial Breakdown of WNBA and NBA All-Stars 23 6:59 Talent or Popularity? 10:55 Instagram Followers 11:40 New Balance enters Women’s Hoops 12:31 Diversity at Sneaker Brands 13:20 Who Deserves a Signature? 14:40 Amazing Women Don’t have Signatures 16:16 Wrap-Up In a post…
I recently got an opportunity to preview the JEMS by Pensole sneaker a bit early. I was able to pull images from the videos available to provide as much of an early look at the drop as possible. The history lesson involved with one of the most important sneakers in the history of Black America…
