While I am not the biggest fan of MJ’s final post retirement shoe, I did discover something interesting while editing this video. This is the first technical design where Nike places the emphasis on the Carbon midsole design. The tech is given a label on the insole and featured prominently throughout the every design element…
The Retro 9 Playoffs aka Space Jam OG was released in 2016. The shoe features a nubuck with 3M accents, and the OG Bulls colorway. A classic sneaker that featured an homage to international basketball. The outsole has words in 6 different languages. French – Dede – Dedicated Spanish – Fuerza – Force Italian –…
The PG2 Mamba Day features a lot of references to previous Kobe shoes. The Pacific Ocean theme from the Kobe 6 Prelude. Elements of the Predator Pack with the Cheetah, championship trophies and a shout out to PG2’s home of Palmdale. It’s a visually dope shoe. Read the video for more details of what is…
With so many videos to do, I spent a little extra time deciphering the Kyrie 4 Logo that has the all seeing eye, 3, 6, 9 inside of the pyramid. You have to read, since I did the research after I did the video. The Kyrie 4 celebrates Mamba Day. Mamba Day began on April…
This is a bolder colorway of the Air Max 270.The new lifestyle model from Nike has been released in a ton of colorways yet the shoe feels fresh every time it drops. The giant Max Air unit creates a different look and at a time when every silhouette looks like a knit runner it’s a…
There are a lot of reasons to be inspired by Victoria Beckham—she was the member of a record-shattering girl band in the ‘90s, she’s an incredible fashion designer, her wit is unmatched on social media, and oh yeah, her family is pretty much #goals. Source: Victoria Beckham Is Inspired By The ‘90s (And Shaq!) For…
The picture above celebrates Rasheed Wallace and the Pistons championship. Out to deliver the Pistons their first title since 1990, Rasheed took matters into his own hands during a physical Game 4 of the 2004 Finals at the Palace. After catching a cheap elbow mid-way through the third quarter, he responded by converting his passion and…
Bacara is a lifestyle footwear brand that is all about aesthetics. We step out with style. (pictured above Bacara Blade Shadow) Source: Bacara PENSOLE is doing what sneakerheads really need to understand is important about the kicks community. The school of design founded by D’Wayne Edwards is taking concepts from the tablet to conception and…
The move will strengthen digital capabilities within the brand’s Consumer Direct Offense. Source: NIKE, Inc. Acquires Computer Vision Leader Invertex Nike is functioning less like a marketing company that sells athletic gear and more like a tech company building a functional e-commerce platform that allows for a complete immersion into Nike culture without ever…
Source: 1 (800) N13HTMARE adidas dropped a shoe called the Nightmare on Friday the 13th. Seriously, I see this and in my head the opportunity for adidas to create a viral campaign for Harden as he takes his #1 seeded Houston Rockets into the NBA Playoffs has this element of opportunity that’s mind blowing. The…
Source: Home – PUMA Annual Report 2017 – Forever Faster PUMA As the Fiscal Year has ended for most companies and they are all preparing t deliver the goods to their shareholders, each company is creating a creative presentation to inspire confidence in the brand. Puma had an amazing 2017. How amazing? Take a moment…
UNDER ARMOUR ANNOUNCES FIRST QUARTER 2018 EARNINGS AND CONFERENCE CALL DATE BALTIMORE, MD., April 12, 2018 – Under Armour, Inc. (NYSE: UA, UAA) plans to release the results of its first quarter (ended March 31, 2018) on Tuesday, May 1, 2018 at 6:55 a.m. ET. Following the news release, Under Armour management will host a…
The Air Jordan 16 arrived at the end of MJ’s second retirement. Like the Air Jordan 11 the shoe was meant to transition from the court to a formal setting. Hence the tuxedo styled shroud over the midfoot. The shroud also gave the shoe an appearance of being two different models. This video has details…
By the time I finished the video I realized what the logos on the shoe meant. While everyone else is calling these the Multi-color (which they are) or the reverse Fruity Pebbles, this version should be called the 4 Horsemen of Akron, Ohio. LeBron’s crew, the guys he played with at SVSM have all taken…
Jordan Brand has been getting away with some really suspect quality. I got these Hyper Royal 13s in today and in the process of doing the verification I found several problems with the shoes that would have made me question authenticity had I not gotten them directly from Nike. This shoe could have been a…
This pair of Nike LeBron XV Ashes was a return. The customer didn’t put the brown LeBron logo inserts back into the shoes and he clearly wore them on a dirty surface. I used Foot Locker Mint Instant Sneaker Cleaner and a wet rag to clean the outsole. The shoes could be sold as new,…
There isn’t a better feeling than to honor a friend on a public stage. I know it’s great to celebrate people in private and sometimes you don’t need others to know about how great someone was, but when you get to the level that Russell Westbrook is, the ability to create something you know your…
This is a long video, but it gives you a good look at last year’s Reebok Classics release of the Killa Cam DMX Run. The shoe is loaded with small details and comes in a Harlem World/Dipset pink, white and gold box. The shoes ship with an extra set of rope laces with heavy aglet…
Nike annually celebrates Chinese New Year and it makes sense. The country wouldn’t exist without the production efforts of China and without the massive growth opportunity based on the number of citizens living in China as well as the passion and love of sport. This shoe features fireworks and flowers embroidered into the upper, a…
About 4 years ago I wrote an article about adidas and Nike in regard to the NMD’s rapid growth both at retail and in resale. In it I used a micro to macro comparison utilizing the research available to me within my Amazon.com account. Amazon supplied a detailed backend system with items like: reach, average…
Another combination of a classic with new technology. VaporMax is the first full length Max Air cushion that is directly attached to the upper. This version features a classic Air Max 97 colorway with the new tech creating a modern update.
Nike has been mashing up its classic runners and unlike the monstrosities that are Jordan Brand fusions, the runners actually look dope. This is a mash up of the Plus and 97 and dropped in the “Layer Cake” pack. The Mica Green and Barely Rose colorway is a perfect name because the outsole looks white…
