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Nike Continues to Implement Investor’s Day Strategies with Foot Locker Elevated Customer Experience Platform 

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Sneakeasy Pop-Up to Open in New York City; NBA Player Edition Basketball Sneaker Exclusively at House of Hoops; Foot Locker Hires New Specialized NIKE Sales Associates Source: Foot Locker Announces Elevated Customer Experience Platform In Partnership With NIKE I know that my writing references to Investor’s Day is going to become redundant when looking at…

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The NCAA Should Be Disrupted and Nike’s PK80 Could Carry Some of the Burden

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During the collegiate basketball tournament, which runs November 23-26, the 16 participating programs compete in special-edition footwear and uniforms. Source: Phil Knight’s Signature Style Inspires Looks for PK80 The NCAA Tournament is arguably the greatest sporting event in all of sports. The problem is the amount of money generated, the constant mistreatment of college students…

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Inner Circle – The Trace Runner Shark Silhouette Deconstructed 

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Source: Inner Circle Guillaume Philibert’s, the founder of Filling Pieces, childhood obsession of taking apart consumer products to see their inner workings, and the consequent learnings on each parts function and the final reassembly process, the design team explored the functional elements that went into making the perfect shoe informs the creation of the latest…

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Three New NikePlus Membership Unlocks Deliver Exclusive Access

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Beginning today, Nike App members will get new benefits related to product, shopping experiences and the chance to connect one-on-one with sport and product experts. Source: Three New NikePlus Membership Unlocks Deliver Exclusive Access During Investor’s Day Heidi O’Neill and Adam Sussman delivered the goals for the Nikeplus Membership push. On 11/14 Nike announced another Flash…

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