Big shout out to Geoff Langham for inviting me out to the Grizzlies G League Memphis Hustle Media Day. It was cool to be given the same consideration as traditional local media outlets from CBS and ABC to 929ESPN at the Fed Ex Forum Practice Facility. This was my first professional media day from the…
Source: FDRA | Footwear Consumer Report 2017 I contemplated writing the title. I initially thought of stating that this is the most comprehensive article online in regard to footwear demographics. Ultimately my internal argument settled on what I thought was eye catching in this discussion: Black People and the amount we spend on footwear. FDRA…
Above Parkour athlete Lynn Jung is shown lacing up a pair of Saucony kicks. Source: takeover – Page 1 – Saucony Stories I have continued to refer to the Saucony Originators campaign as a sign of all that is wrong with the sneaker marketing industry. The influencer based Originators saw ten sneakerheads launch 100 pair…
Pogba doesn’t really register on the North American radar as an influencer, but for adidas he captures an element of creativity that models everything the brand is looking to represent. The explosive Manchester United midfielder is launching the second PP collection with the Three Stripes. The apparel will be limited of course, but in…
VaynerNation, On 11/14 my official collaboration with K-Swiss drops and we launch the “GaryVee 001 and 002”! I am really excited .. never thought a businessman shoe was in the cards ? A lot of you have been following me through this journey and I just want to say thank you and I am so excited for…
Sixth Year NBA player E’Twaun Moore is rocking with Q4. A week ago I was introduced to the brand via ex AND1 star Lance Stephenson. Moore is taking on a journeyman status in the league with the Pelicans. The signing of Moore isn’t as big as Born Ready, but in the grand scheme of things…
A new format for the weekly drop of what’s happening in the world of sneakers. I decided to do a direct link to topics I hadn’t covered during this week. I’m doing this to bring attention to websites you should be visiting and to get everyone to begin visiting sites outside of social media…
A unique and inspiring hybrid sneaker boot designed by Ayzit Bostan and VOR. Limited to 50 pairs only – Made in Germany. Premium, off-white full grain leather upper combined with a white patent leather heel and rosé colored calfskin leather lining. Featuring tonal elastics and a stable, two-colored dual density TPU cupsole. Source: VOR x Ayzit Bostan…
Ribbon Cutting Ceremony of the First 10 Soccer Fields as part of NYC Soccer Initiative Source: adidas NEWS STREAM : Ribbon Cutting Ceremony of the First 10 Soccer Fields as part of NYC Soccer Initiative I could have easily made this a post about adidas only. I didn’t need to create a comparison to Puma,…
Source: miadidas Releases Fully Customizable UltraBOOST XENO Today both adidas and Under Armour updated footwear tech that will allow customers to paint their own canvases. The UA Icon program launched this year is doing something very unique. Instead of relying on the silo of the same options for design, they are rotating different silhouettes. Recently…
Learn the history and origins of the Air Jordan collection. Discover the story behind the iconic shoes and find original, retro and unreleased colorways. Source: Air Jordan Collection: Retro & New Editions. Jordan.com Last year when in November I discovered that Jordan Brand had launched a blog. I thought it was really important. This is…
I’m sitting at the computer raving about the Nike commercial that aired (I didn’t get to see it because I’m watching the game on TNT OT on the NBA.com site). I’m discussing and writing this great article about how Nike’s marketing team gets that the NBA x Nike campaigns can really generate some serious heat…
Want It All is about working hard, playing with confidence and style at every level of the game. From the neighborhood streets to the NBA court, Donte wants it all. Source: Nike Basketball Tips Off Season with “Want it All” Film I wanted to add to the title of this post that Nike borrowed a…
Knowing what I know, one of my early mentors @NIKE, one of MJ’s closest friends & first Sports Marketing reps, Howard “H” White is formulating a strategy & walk … (photo from espn YouTube) Source: “GOD Bless The Child That’s Got It’s Own…” A hint is a hint, but when that hint comes from an insider legend…
Originally posted on Housakicks Are Nike sneakers really losing their cool factor ? It’s all about one’s perspective, some may see a glass as half full and others as half empty. But to be objective one has to analyze this question from Nike’s own perspective; after all they are the one making the shoes with a…
Last year I wrote an entire discussion on why Nike could recover the basketball division. I even went as far as discussing the ten topics for the season that would inspire interest in the brand and in basketball. I hung my hat on the success of the Kyrie line and built an analysis that propped…
More choice and an all-new shopping experience mean there’s something for everyone — and every workout. This simple guide can help you find your perfect pair(s). Source: These 9 New Workout Pants Were Designed by Specific Activities I’m not going to pretend to understand the multiple design elements in this launch of Nike’s fitness portfolio…
Shop Under Armour for Men’s UA Architech Reach Training Shoes in our Men’s Shoes department. Free shipping is available in US. Source: Men’s UA Architech Reach Training Shoes | Under Armour US I’ve been so proud of UA lately. The Drive 4, the Curry 4, but I still think the brand has underutilized their platform…
The men’s Adrenaline GTS 18 support running shoe provides the perfect balance of soft cushion and support. Free shipping and returns at brooksrunning.com. Source: Brooks Running The NYC Marathon is fast approaching and although New Balance is the sponsor, Brooks just made a shoe that may not be a crossover hit for lifestyle, but is…
A lightweight upper meets soft cushioning technology for superior comfort that elevates your everyday look with modern sport style. Source: Fresh Foam Cruz This is less a post about the Cruz from New Balance and more about a design element that has become the foundation of growth for adidas and other footwear companies. When the…
Originally posted on Housakicks This post stems from a conversation I had earlier this morning with my good friend Tango; I was a bit disturbed by the lack of common sense a few analysts displayed in the last couple of weeks as it pertains to Nike’s recent moves. The latest was the 40% flash sale which…
Source: Survey Says Teens Prefer Food over Clothing, Nike is Losing Its Heat and Streetwear is on the Rise First, I took statistics courses, so don’t start this with the arguing point that this is a sample size. I know that, but in statistics for your survey to actually carry real weight this is what…
