Source: LeBron XXII “Crown Jewel” Basketball Shoes The most expensive, regular SRP basketball sneaker has been the LeBron series. The final drops of the LeBron 21, Father of Pearl and Pearl Z rang up at $225.00 retail. Nike changed the design of the LeBron signature with the LeBron 20. In that year, all of Nike’s…
I often write about Under Armour in terms of potential. When Kevin Plank moved back into the captain’s chair, any progression Under Armour attained during Patrik Frisk’s repair and relaunch tenure was immediately in question. I stated that Plank would have to build out a team, but seeing John Varvatos as one of the first…
Source: Allbirds Announces 1-For-20 Reverse Stock Split | Allbirds, Inc. When Nike struggles, every brand gets caught in the rough waters churning behind the ship. Add in giant waves already being generated in the ocean and smaller brands, not even in the performance running space, can find themselves spinning in the whitewater. Brands which maintain…
StockX is a private company with a massive amount of fundraising under its belt. The company is moving into a position where there won’t be another funding round. The company will have to IPO. In the first post in this series, I explained why the platform implemented guardrails to offset a slow market. Throughout this…
Compressed Lifecycle is the biggest issue in the sneaker industry (really, it’s sustainability but that’s a different discussion that’s coming). Brands who haven’t decided to chase a weekly drop schedule are seeing the benefits of patience bolstered by disciplined supply chain policies. When a brand chases a number to give investors what they want, versus…
Made to be Discounted is honestly a natural part of the product lifecycle and not a dig at Nike. MTBD becomes a problem when the lifecycle is compacted. Let me explain, no one ever really addresses what sneaker resale was or what it encroached upon. The initial wave (90s) began with sellers finding Air Force…
Listen to the article: The sneaker industry needs nuance. Instead, the business is often looked at in extremes. Either, The sky is falling, or kicks are the hottest alternative commodities in the world. Discussing the reality of the industry isn’t exciting. It’s much easier to capture attention with complaints or praise. I’ve discussed in the…
Source: The State of Resale 2024 – StockX Whether the sneaker industry will admit and whether sneaker culture likes it, StockX is the measuring stick for the business of kicks. The site provides a bevy of data on trends and is capable of supplying real time indicators of brand heat. This doesn’t mean the platform…
Vertical Superstars who Donated! Vertical because of the high jump of course! A sincere thank you to those who have donated. I’m adding a link to their websites and businesses, so take a moment to check out the work of these dope supporters. For major contributors I’m offering the following rewards, linking to a business…
Athletes will compete for Wanda Diamond League titles when the series final takes place in Brussels on Friday and Saturday (13-14) Source: How to watch and follow the Wanda Diamond League Final in Brussels | NEWS | World Athletics The fractured nature of track and field can be compared to a bell cast in bronze…
Check out Tracksmith’s NIL Video: https://www.youtube.com/watch?v=gEiTtRBiDS4 Tracksmith took their Varsity Club NIL collegiate athletes to the Paris Olympics and then gave them the chance to experience life as a professional athlete. It’s one of the best marketing strategies I’ve seen around NIL. The question is does this work or is it simply meant to keep…
The KD 17 looks a lot like the Air Max Plus in its design which makes it perfect for wearing on and off the court. The tech features loaded Zoom Air forefoot pad, but it’s the full length Zoom Air Strobel under the insole which makes for a fast break in for hoopers. This version…
This is not a video disparaging Noah. I’m a fan of his. This video is meant to offer him material to make a pitch for a signature sneaker. When comparing social media followings of the signature athletes for adidas to Noah Lyles, it’s easy to see why adidas gave signature models to hoopers. The…
Read about the Our Turn tourney: https://about.nike.com/en/newsroom/releases/jordan-brand-one-on-one-basketball-tournament-final-paris Jordan Brand utilized a basketball focused opportunity to create amazing content during the Olympics. They created a One-on-One basketball tourney which culminated in Paris during the Games. The winners become brand ambassadors for the Jumpman team. I unbox the Lumiere 39 as I discuss the event.
Driving or working out and can’t read this post? Watch the video: Nike dropped a video yesterday. On YouTube alone the spot has 1,628,826 views and is #50 on Trending. It should be noted that this video has slowed considerably in viewership on Day 2. This tends to note that the brand placed AdWords behind…
Source: NEW BALANCE AND THE WNBA ANNOUNCE MULTIYEAR PARTNERSHIP Details: The deal features New Balance endorsed athlete Cameron Brink and will allow NB to utilize aspects of the WNBA in marketing. As part of the deal, New Balance will create authentic broadcast, digital and retail content featuring New Balance athlete and WNBA rookie Cameron Brink….
Under Armour’s most recent Fiscal report provided insight into another difficult moment for the brand. UA always feels to be in transition and with Plank back at the helm he acknowledged as much: TRANSCRIPT_ Under Armour, Inc.(UAA-US), Q4 2024 Earnings Call, 16-May-2024 8_30 AM ET.pdf (gcs-web.com) Plank also provided context around where UA needed to…
The 100m Final featured an appearance from USA Olympic team member Alaysha Johnson. Johnson, fresh off of her 100mH victory at the U.S. Track and Field Olympic Trials, tested her skill without the obstacles in front of her. Nigerian Olympic team member Favour Offili reminded the field that she is keeping her form ready for…
The Ed Murphey Track Classic is one of the best annual showcases of track and field talent in the world. Set in the home of the Soul Music and the Blues, Memphis, TN., the combination of professional athletes and youth competitions over the course of three days is also a part of the American Track…
The Ed Murphey Track Classic press conference featured Alaysha Johnson, Craig Echols, Jessica Ramsey, Eric Holt and Yohan Blake.
About the Ed Murphey Classic: The Ed Murphey Classic is an annual professional track and field event held in Memphis, TN. Named in honor of Ed Murphey, a beloved figure in the track and field community, the event brings together Olympians and aspiring athletes from around the world. The Classic is dedicated to promoting the…
I saw these and immediately thought of rocking a Grizzlies jersey and hat. While the model is made for the ladies and tracking down a size 13.5 is difficult, the ladies get to represent the Grizz with the perfect sneaker for game night… although the season is a few months out, summer league is looking…
