Source: https://t.co/RCEKnBqlcy PDX via Clare Duffy Earlier this year I reported on several moves adidas made with their digital sports division. Those articles are below. Each post was basically a surface discussion on adidas digital, but there is one comment I made in regard to the Future/Fit model that adidas was attempting to create. My one…
.@Reebok & @VictoriaBeckham to design collections that encourage women to be the best versions of themselves Source: Reebok x Victoria Beckham – Fitness.reebok.com It’s been a long time since the Spice Girls roamed the streets yelling “Tell Me What ya Want!” Posh Spice is generally known as the woman who nabbed footballer David Beckham. To…
Source: adidas NEWS STREAM : adidas Spotlights Powerful Women Who Change the Rules of Sport with Confidence and Creativity in New Running Campaign There is a running thread on this site that speaks to how competent adidas has been in marketing in the last two years. The rise in sales for the brand has been…
The Vancouver born company has at its core… A CORE! Early this year I stated that two companies were forcing the male dominated sportswear market to adjust and do a better job. In that post I explained that lululemon and Victoria’s Secret were, “making sportswear pay attention. Women have been overlooked in the sports marketing…
Source: adidas and Concepts Create a Sneakerhead Storm with new store in Boston I’m not going to mince words, I’ve been pushing hard to land a corporate job in the sneaker world. I’ve applied for a number of positions and I was building my platform on the fact that the big brands didn’t understand what…
Right now Nike is making the strongest push into Asia. Kyrie has just kicked off his tour of Asia and Cristiano Ronaldo is currently touring there for the first time. During Nike’s last quarterly conference call, their greatest growth was in the international market. NIKE, Inc. Reports Fiscal 2017 4th Q and Full Year Results…
Source: adidas NEWS STREAM : adidas Introduces ALL DAY – New All-Around Fitness App Inspired by Sport Every brand is working hard to connect the people who wear their apparel and footwear. Digital apps help to promote healthier living and can inspire and motivate people throughout the day to drink more water, take a few…
On Wednesday, Adidas ADDYY stock is up almost 9% to $91.90 per share in afternoon trading. The German sportswear giant soared after posting strong. Source: Adidas (ADDYY) Stock Jumps 9% on Strong Earnings and Upbeat Guidance – Nasdaq.com Influencers and analysts are all saying they saw this adidas growth coming. They are all laying the success…
Source: adidas Originals – YEEZY BOOST 350 V2 adidas is dropping one of the most hyped releases of the year post All Star, the Zebra Yeezy. Sales have been very disappointing on the recent EQT releases and the basketball releases are almost dead for the brand so when in doubt, drop two Yeezy colorways…
Source: adidas and Wanderlust Announce Co-Branded Collection Sportswear is literally keeping the footwear and apparel industry alive. The focus on fashion that transitions from work to working out or lounging is becoming the go to outfit for professionals and competitors. adidas has been constantly innovating in this area as it pertains to women. Their Avenue…
After a less-than-stellar 2016, the sportswear giant closes out the calendar year with an earnings report that exceeds analyst forecasts. photo NATALIE BEHRING | BLOOMBERG Source: Nike tops Wall Street revenue, profit estimates – Portland Business Journal I’ve taken a lot of time with my co-owner in AHN (ARCH x Housakicks Network) to make the sneakerhead…
There were plenty of stellar sneaker moments throughout the WNBA Finals. Source: Winning Kicks: The Shoes of the 2016 WNBA Champion Los Angeles Sparks | Footwear News I’m not writing anything here except great job Footwear News!!!!!!!!!!!!!!!!! No one has documented or written anything about the kicks of the LA Sparks team members. Adidas may…
Source: adidas NEWS STREAM : KANYE WEST and adidas Originals drop the YEEZY BOOST 350 V2 Honestly, this shit is ugly. I love the work adidas is doing, but seriously… aesthetically this might one of the ugliest shoes designed. Adidas has become adamant about bucking the trend of simple style when it comes to its…
