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Brandblack Delivers a Modern Court Classic with the Anonymously Labeled “No Name Suede”

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Source: Men’s No Name Suede Any brand delivering footwear in today’s era, even brands who didn’t exist in the heyday of sneakers, have to develop staple sneaker designs based on the classic footwear which led to athletic shoes being worn as casual wear. Brandblack’s latest model is whimsically named “No Name”. The sneaker is a…

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Under Armour Basketball Supports Memphis Youth Basketball, 901Prepscoop, Building Block Mentorship Group and Swish Athletics

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I recently wrote that Under Armour lost out on coveted number one WNBA draft pick Aliyah Boston. I explained that adidas nabbing the former Under Armour NIL athlete was an incredible storytelling opportunity for adidas. What I didn’t explain was why Under Armour didn’t really lose. Basketball sneakers are no longer the cash cows they…

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Embiid is the MVP | Under Armour’s Athletes are Slowly Building Legacy Moments to Move the Brand Forward

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A brand can’t sell a legacy to fans when it’s young. Retro doesn’t exist without a historical moment of reference. Under Armour at one point had the MVP of every major American sport, Brady, Curry and Harper. The brand didn’t capitalize on this historic event. Under Armour has always underutilized its assets. It always seemed…

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Pharrell Williams’ Humanrace™ and adidas Originals Elevated Samba Colors Could End Like the Tennis Hu

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adidas and Pharrell Williams have a storied history of collaborating to elevate iconic silhouettes, from the adidas Superstar to the NMD. Source: Pharrell Williams’ Humanrace™ and adidas Originals Unveil Their Most Elevated Footwear Collection to Date with Humanrace Samba Colors by Pharrell Pharrell’s Adidas Tennis Hu was discounted heavily due to its lack of popularity…

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Anthony Joshua Leads the Charge as Under Armour Doubles Down on Youth Sports in Europe

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  https://www.underarmournext.co.uk/ Under Armour shared an amazing picture of Anthony Joshua launching their latest store venture in the UK. “Today Under Armour athlete Anthony Joshua unveiled the home for Under Armour (UA) Next, an athletic programme designed to identify, train, and develop London’s young athletes and sports leaders of tomorrow. Joshua launched the new Battersea…

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Allbirds Quietly Adds Lanes | From the Feet Up – 50 Years of Beats & Sneaks – Mana Contemporary

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Buried in the details around this dope celebration of Hip-Hop and Sneaker Culture is a small detail: Allbirds and Veja are involved in this event. To my knowledge this is the first effort by environmentally conscious brands to participate in the education of the sneaker community. The information Allbirds and Veja will discuss isn’t presented…

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