I’m starting this off with a statement from NPD’s Matt Powell. Why? Because he’s the OG of Sneakernomics and his data influences a lot of my research when I write something business related on the site. The only time it doesn’t completely influence my research is when I decide to break ranks and argue against…
The online retailer is going to be competing with Nike and Under Armour in the activewear market. by Jason Del Ray Source: Amazon plans to sell its own line of workout clothes – Recode @IBD_Low (Elaine Low) shared this article from Recode and it immediately caught my eye and reminded me of something I heard…
The better a brand knows its customers, the more it can tailor its products and communication to create brand loyalty. Source: RackspaceVoice: Why Sports Apparel Brands Are Becoming Tech Companies For the record, all companies must become tech companies. My addition to the title of the article is about wearable tech. Nike has always been…
BOSTON (AP) — Shoe makers are racing to the Boston area as they compete for millennial talent. Source: Beantown as Shoetown: Sneaker makers stake claim in Boston The Source article is a solid discussion on the movement of shoe makers to the Boston area. Under Armour recently opened a flagship store there as well, turning…
Originally posted on Housakicks I don’t even know if I would pay retail for any pair of Jordan retros at this point let alone the 15’s. First of all, they are not a quick strike release and are probably the most shunned Jordan retro of all time beside the Jordan 22. The Air Jordan 15 XV…
Originally posted on Housakicks The Jordan 12’s have one of the best silhouette I’ve ever seen in a sneaker; they are durable and were among the first JB sneakers with carbon fiber shanks ( introduced to lighten up the weight of the shoe). The last time a low profile 12 was released was in 2004, the…
When Sonny Vaccaro first said “make the kids your ambassadors,” this is exactly what he was talking about. The Adidas Harden Volume 1 is literally sitting on shelves collecting dust. Zion Williamson is a 6-8 High School player out of South Carolina. He is currently the 3rd ranked player on the ESPN Top 60…
The maker of sports apparel continues to put out new styles in new categories, helping to drive the brand’s market share opportunity forward. Here’s how UA could blow right past previous sales goals. Source: How Under Armour Could Sprint Past Its Footwear Sales Goals — The Motley Fool Under Armour isn’t sprinting past anything anymore….
Source: UCLA’s Rise Is Coming At A Good Time For Under Armour (UAA) | Benzinga This article gives Under Armour credit for a couple of things written about on ARCH a while back: Insider Ties: Under Armour x UCLA? Business Talk: Mega Contracts With Colleges Start to Pinch Under Armour – WSJ In both of…
Originally posted on Housakicks This is going to be a great year for those of us who love the game of basketball; with the introduction of better technology and lighter shoes, brands are working hard to give us more value for our money. Nike has released a bunch of great performance shoes this year including the…
Originally posted on Housakicks If you love the game of soccer commonly known as football ( not to be confused with american Football), then the Adidas ACE16+PureControl Ultra Core Black might be what you need to kick off the New Year. They were inspired by soccer cleats, and if you look at them close enough you will…
100% authentic brand new in the original box is the updated version of the retro classic trainer from Adidas the EQT. The EQT ADV re-imagines and modernizes yet another classic silhouette. Mesh upper with synthetic overlays Molded eyelets and ankle support Molded EVA midsole inserts for lightweight cushioning adidas re-imagines and modernizes yet another classic…
100% authentic brand new in the original box is the updated version of the retro classic trainer from Adidas the EQT. The EQT ADV re-imagines and modernizes yet another classic silhouette. Mesh upper with synthetic overlays Molded eyelets and ankle support Molded EVA midsole inserts for lightweight cushioning adidas re-imagines and modernizes yet another classic…
Originally posted on Housakicks The Bape NMD released a few weeks ago and we all know that with shoes this hyped, replicas are bound to flood the market. The shoes are selling for as high as $1000 from third party merchants so it will be wise to consider this quick comparison prior to making a purchase…
Footwear Resource and Supply Club. (Please read entire post for details & contact information) New Year, New Help (for the little guys). We have received so many requests for internships, training and reference resources guides we decided to put together what a person would need to get started. Whether you are a fast learner or…
MENS DESERT 117 | GREY Source: MENS DESERT 117 | GREY – Cortica Footwear® There are times where I wish some companies had more detailed descriptions of their merchandise. I also wish I could walk into a store and check out a pair of kicks. This chukka/desert boot from Cortica Footwear is dope as hell…
Day’s agreement with Nike covers footwear, apparel, headwear and gloves. He will first wear Nike this week at the Tournament of Champions in Kapalua, Hawaii. Source: Nike News – World No. 1 Jason Day Joins the Nike Family It’s been a while since the golfing world has had a full strength Tiger hitting the links….
Originally posted on Housakicks We are finally saying goodbye to 2016 today; you can seal the year with the Adidas Consortium X Kith Ultra Boost Mid BY2592. Ronnie Fieg is definitely very influential in the sneaker industry; he is always up to date with the current trends and his products reflect it. The shoes feature a multicolored Primeknit upper,…
100% Authentic, brand new in the original box pair of the classic Run DMC Shelltoe Adidas with leather, three stripes and Adidas Trefoil tongue logo. Featuring elements of the classic boot.
Originally posted on Housakicks The Black Cat Air Jordan 6 releases officially today. They sport a perforated premium leather upper intended to enhance air flow. They feature a black Jumpman camouflaged on the extension of the tongue and a white Jumpman on both the lace-locks and outsole. They also come with custom insoles with graphics of a “black…
Under Armour ‘s marketing relies on a mandate to “tell a great story” about its products and celebrity athletes to deepen the brand’s connection to the public. Source: Under Armour sharpens image of itself and city to attract talent – Baltimore Sun I give Under Armour a lot of grief about marketing and rightfully so,…
At $1250 for a pair of Yeezy Boosts, there really may be no limit on how much people will pay for cool kicks. (pics by Caleb Silver) Source: Have We Reached Peak Sneaker? (NKE, UA) Sneakers have become the new housing market. I know that sounds grandiose and almost like I’m overreaching, but it’s real….
