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Will ASICS’ Deal with the IAAF Generate Gains in the Market?

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The International Association of Athletics Federations has agreed to a long-term partnership with Asics Corp., according to people familiar with the matter, giving the global governing body of track and field a new outfitting sponsor after Adidas AG terminated its agreement early. PHOTO: JONATHAN MOORE/GETTY IMAGES Source: Asics Reaches Sponsorship Deal With Global Track Federation –…

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Nike (NYSE: NKE) files 64 patent applications, including 24 for new technology – Portland Business Journal

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Nike on Thursday filed a burst of patent applications, including two dozen for new technology, the latest sign of the industry’s digital shift and the sportswear giant’s aggressive effort to stay ahead of competitors. Source: Nike (NYSE: NKE) files 64 patent applications, including 24 for new technology – Portland Business Journal The lead picture is…

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Kendrick Lamar x Reebok Leather Lux BS7465 Carries A Strong Message

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Originally posted on Housakicks The Kendrick Lamar x Reebok Leather Lux has a subtle, positive message to deliver. While most Rappers are concerned with producing hit records, glorifying violence and a loose life, Kendrick takes a different approach. He is part of a dying breed of MC’s, the great ones- he produces dope music but it doesn’t…

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