On November 29th at 5:30pm I will be speaking at the University of Memphis Fogelman School of Business in Dr. Fabian’s entrepreneur’s course. In preparation for that I am of course sitting and creating information that will be used in the conversation to analyze the growth of the company and how I am actually doing…
The CG097II Storm Collection will launch on November 23rd, 2012. I’ve made subtle changes to the shoe since the summer release. Instead of using the Lightweight vented insole, I used a more cushioned insole at an increase in weight. The original CGII weighed in at 6 ounces which made it one of the lightest natural/free/minimal…
As always I am ready to update you guys on what’s happening so I’m starting with another picture. The pic above is of the recent shipment of the Storm Collection CG097II Lightweight running shoes. The shoes are about an ounce heavier since I increased the weight of the mesh used, specifically in the Red and…
For those of you who are following these, I hope you are getting a better understanding of the work involved in attempting this shoe business. I guess it’s not an attempt, I’m doing it… just not very well. Here is the marketing breakdown for October. Please note the start dates for the ARCH Casual: The…
The Summer release is currently marked down to move before the Fall/Winter lightweight running CG097II Storm Collection is released in November. I’ve changed the mesh to a slightly heavier mesh than on the summer shoe and created a more monotone look. I also made the rubber on the outsole grey to give the shoe a…
I guess creating a promo for selling 70 pair of shoes in 7 days seems kind of small in the grand scheme of things, but that’s what I’m doing. Building a brand is difficult primarily because getting press coverage is non-existent unless you know “people”… and I don’t know people, but I do know my…
Merlot Denim & Suede Allen by ARCH Casual/Merlot Suede & Denim Allen
Rust Denim & Suede by ARCH Casual/Rust Suede & Denim Allen
ARCH Casual: The Allen in Black Suede & Denim with Kenneth Cole Satchel/Black Suede & Denim Allen
ARCH Casual: The Allen in Oak Denim & Suede/Oak Suede & Denim Allen
The Allen in Olive Denim & Suede with Levi’s Field Jacket
Limited Release Lightweight Running Shoe for runners who desire a natural running shoe that is flexible and neutral, or for beginners who need a shoe that does not restrict movement and promotes a more natural feel. Features: Extremely Lightweight 6 ounces Very Flexible Segmented Outsole Mesh breathable upper to help keep feet cool Synthetic overlays…
Limited Release Lightweight Running Shoe for runners who desire a natural running shoe that is flexible and neutral, or for beginners who need a shoe that does not restrict movement and promotes a more natural feel. Features: Extremely Lightweight 6 ounces Very Flexible Segmented Outsole Mesh breathable upper to help keep feet cool Synthetic overlays…
Limited Release Lightweight Running Shoe for runners who desire a natural running shoe that is flexible and neutral, or for beginners who need a shoe that does not restrict movement and promotes a more natural feel. Features: Extremely Lightweight 6 ounces Very Flexible Segmented Outsole Mesh breathable upper to help keep feet cool Synthetic overlays…
Limited Release Lightweight Running Shoe for runners who desire a natural running shoe that is flexible and neutral, or for beginners who need a shoe that does not restrict movement and promotes a more natural feel. Features: Extremely Lightweight 6 ounces Very Flexible Segmented Outsole Mesh breathable upper to help keep feet cool Synthetic overlays…
Instead of writing the marketing report for last month on the ARCH site, I dropped it on my CB Publishing website. If you aren’t familiar with that site, here is a short description: CB Publishing is home to information about entertainment, business and education written by several authors and edited and written by me. I…
It’s been a while since I updated the site with my workout, but that doesn’t mean I haven’t been working out at all. A few weeks back I tweaked the same calf muscle that is always getting tweaked so I moved my workout into the house and went back to my classic Wii Training. You…
The CG097II Lightweight Trainer (Designed by Ian Matic Gale of Barbados) SOLD OUT The CG097II weighed in at 6ounces and utilized a segmented outsole for a flexible outsole that allows the foot to move naturally. The shoe featured nubuck and mesh with a perforated insole. This limited release shipped with a Rumbatime watch and a…
I wrote an article a few weeks ago, precisely on August 5th, called More Marketing Advice From A Non-Guru Unafraid to Fail. In that article I began discussing PR and marketing as it dealt with my writing and sneaker company. I followed that article up with information added to the ARCH Facebook page. What is all of this…
As usual it is my goal to make sure I keep anyone interested abreast of what’s happening with the company. While the CG097II is selling a greater pace than the Casual shoe, I decided that the early Fall release would be new versions of The Allen casual shoe. I am also working on winterized versions…
