ARCH CG097II (Black Steel/Pitt Yellow-White) Limited Release
Limited Release Lightweight Running Shoe for runners who desire a natural running shoe that is flexible and neutral, or for beginners who need a shoe that does not restrict movement and promotes a more natural feel. Features: Extremely Lightweight 6 ounces Very Flexible Segmented Outsole Mesh breathable upper to help keep feet cool Synthetic overlays…
ARCH CG097II (Court Blue/Crawford Red-White) Limited Release
Limited Release Lightweight Running Shoe for runners who desire a natural running shoe that is flexible and neutral, or for beginners who need a shoe that does not restrict movement and promotes a more natural feel. Features: Extremely Lightweight 6 ounces Very Flexible Segmented Outsole Mesh breathable upper to help keep feet cool Synthetic overlays…
ARCH CG097II (USA Blue/Haze Grey-Red-White) Limited Release
Limited Release Lightweight Running Shoe for runners who desire a natural running shoe that is flexible and neutral, or for beginners who need a shoe that does not restrict movement and promotes a more natural feel. Features: Extremely Lightweight 6 ounces Very Flexible Segmented Outsole Mesh breathable upper to help keep feet cool Synthetic overlays…
ARCH CG097II (Barbados Blue/Yellow-Black-White) Now Available!
Limited Release Lightweight Running Shoe for runners who desire a natural running shoe that is flexible and neutral, or for beginners who need a shoe that does not restrict movement and promotes a more natural feel. Features: Extremely Lightweight 6 ounces Very Flexible Segmented Outsole Mesh breathable upper to help keep feet cool Synthetic overlays…
Marketing update from CB Publishing
Instead of writing the marketing report for last month on the ARCH site, I dropped it on my CB Publishing website. If you aren’t familiar with that site, here is a short description: CB Publishing is home to information about entertainment, business and education written by several authors and edited and written by me. I…
WWYWT? 1.8 miles: Welcome Back!
It’s been a while since I updated the site with my workout, but that doesn’t mean I haven’t been working out at all. A few weeks back I tweaked the same calf muscle that is always getting tweaked so I moved my workout into the house and went back to my classic Wii Training. You…
ARCH CG097II Lightweight Running Shoe
The CG097II Lightweight Trainer (Designed by Ian Matic Gale of Barbados) SOLD OUT The CG097II weighed in at 6ounces and utilized a segmented outsole for a flexible outsole that allows the foot to move naturally. The shoe featured nubuck and mesh with a perforated insole. This limited release shipped with a Rumbatime watch and a…
ARCH Ad Discussion and Metrics: For the geeks who own a business
I wrote an article a few weeks ago, precisely on August 5th, called More Marketing Advice From A Non-Guru Unafraid to Fail. In that article I began discussing PR and marketing as it dealt with my writing and sneaker company. I followed that article up with information added to the ARCH Facebook page. What is all of this…
Fall 2012 Lookbook: Early pics from the manufacturer
As usual it is my goal to make sure I keep anyone interested abreast of what’s happening with the company. While the CG097II is selling a greater pace than the Casual shoe, I decided that the early Fall release would be new versions of The Allen casual shoe. I am also working on winterized versions…
ARCH Interview with PSFK
If you don’t know PSFK is one of the best websites in the world for trends and information that is cutting edge. It is an absolute honor to have been chosen for an interview! That means someone thinks that my little engine that could is worth the time. Thank you to Viki Imrie for choosing…
ARCH-USA Footwear and Apparel on PSFK
I had a great article written about the shoe company today on PSFK, but the link is directed here instead of the ARCH website. If you would like to check out the shoes then click this link www.arch-usa.com . Thanks for stopping by! Chris B Learn more about ARCH
ARCH Interview With The X-Stylez
Special shoutout to Harrison T. Crite of The X-Styles. Harrison T. Crite is a rising wardrobe stylist from NYC, who runs an all-male fashion blog. He did an interview with me on his blog, http://thexstylez.blogspot.com/, along with an unexpected photo shoot featuring ARCH casual wear. I am honored to have Harrison take an interest in…
Growing while not growing…
I recently took a couple of weeks off to enjoy a vacation to the most inspiring and wonderful place on Earth. The fam went to Disneyworld Orlando and although my feet hurt like the writer in Misery after Kathy Bates did her thing with the club, I was still inspired. I was able to step…
Another Allen Update for Fall 2012: Red Wine
Rough pic of the Red Wine Allen from the factory on the last I am attempting to stay on top of these updates for those of you who are following along. A couple of days ago I posted the mock drawings for the Oak, Rust and Night Denim versions of the Allen. I added another…
ARCH Casual @ KPreSha Boutique in Downtown Memphis
While sells are not going very well, it was nice to get this picture from Kim the owner of KPreSha Boutique located on Main Street in Downtown Memphis. A customer made a choice over Pointer Shoes and Hushpuppies Casual shoe line to buy a pair of the ARCH Casual Allen in Haze Grey. This is…
San Diego Emcee: Judah Christ featured in ARCH Casual
First Judah drops the rough cut video featuring the ARCH Casual shoe, The Allen, and now his team puts together a dope ad featuring the emcee. I appreciate the love Judah. I will be throwing you a couple of tees to match those shoes.
This is the reality of starting a shoe company
Not writing much on this one, I just wanted to stay true to my promise to show you the ins and outs of actually trying to break into the shoe industry. The following pictures are in sequence: CG097II arrival, Box Opening, ARCH Tee shirt arrival and Rumbatime watches. If you have any questions hit me….
ARCH Casual – Haze Grey Lux Allen makes another appearance
Got a big shout out, well not really but this early rough cut video from San Diego emcee Judah Christ features the ARCH Allen at the beginning of the video. I hope the shoesmake the final cut. Right now though check out the video and more importantly check out the message. Can’t Bring Me Down!!!!…
The CG097II in crates – Progress from the factory
I’m just trying to keep those who check the site up to date on what is happening with the CG. The shoes are finally in transit! I hate this time because I really can’t do anything until they arrive. I can’t sew the labels on the shirts since the labels are with the shoes, and…