Yesterday Nike held it’s Fiscal Year 1Q 2017 conference call and report and as I’ve been discussing for a few years when I began seeing the disappearance of mom and pop accounts, they pushed off the worst year on the stock market they’ve ever had by leaning heavily on their path to DTC. Their conference…
One of the guys I most admire in kicks lives in Memphis. When some people talk about collectors today it’s about guys who have a collection that reflects recent hype. Sneakerking of Memphis though… M. Morgan is hands down one of the dopest collectors in the country. He’s not hyped on websites or on YouTube with…
Source: Adidas’ CEO unleashed a major criticism of Nike’s self-lacing sneakers In this quick report on Yahoo, Kasper Rorsted (adidas CEO) states that the shoe is not a “save the world” product. The problem is Nike isn’t attempting to save the world with this product. Nike is flexing its tech muscle. As the intersection of…
The first time Michael Jordan pumped a triumphant fist in the air to celebrate an NBA championship, he was wearing the Air Jordan VI. Twenty-five years after his first trophy, the shoe has fittingly received the Pinnacle treatment. Source: CHICAGO. THE WINNING CITY. Jordan.com Jordan Brand just launched a freaking blog. I just discovered this…
This video is classic 80’s and is a perfect representation of the technology. Yeah, it’s 3 minutes of your life, but I really do like the idea of the brand establishing its longevity while touting the technology that has made them one of the most successful running shoe companies. It’s cheesy, but kinda dope.
This was a series of tweets yesterday that sparked the question below: Tweet A: The shoes that are resold are very limited edition shoes. That’s what drives the resale. so resale can have no impact on primary market Tweet B: Sneaker heads will never understand just how niche their world is… Tweet A: Resale has…
Updated September 19th, 2020 ARCH is always shifting. I no longer operate ARCH as a footwear company and the last four years have been a whirlwind of discovery and experiences, both challenging and satisfying. The site has become a source of information and entertainment and my work in business consulting and analysis has grown considerably….
The Swoosh may have the secret sauce for grabbing people’s attention. Image via Footwear News Source: New Study: Nike’s Ads Are the Most Effective | Footwear News Everyone say it together, “Nike is a marketing company that sells sneakers.” This article from FN gives Ace Metrix feedback to show that Nike kills its competitors with…
