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lululemon | Beautifully Savage: Joe Buckner, York Athletics and the Lost Art of Authentic Marketing

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The amazing thing about researching and enjoying the work you do around sneakers is when you locate a story that has connective fibers. Yesterday I wrote about York Athletics’ under-utilization of YouTube: When Brands Underutilize Platforms, How Do You Get the Message? York Athletics In that article, I discovered Joe Buckner. I took a second…

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DropX is StockX’s Evolution Beyond Sneakers | Revlon x Megan Thee Stallion DropX™ Exclusive 

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Source: Revlon x Megan Thee Stallion DropX Exclusive – StockX Landing Pages When you write and make predictions, often it takes a long time for the evidence to become available. I’ve written continuously about the evolution of StockX. In most instances, on the sneaker side of things, the collector’s market is overlooked. StockX’s IPO has…

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When Brands Underutilize Platforms, How Do You Get the Message? York Athletics

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YORK Athletics Mfg. is a 3rd generation family owned performance footwear brand based out of Boston, Massachusetts. Backed by footwear industry heavy weights, they’re blazing a new trail in the health & wellness community with their ‘Out of Step’ mindset and fighting spirit. #footwearforfighters I’ve long known about York Athletics. I don’t own a pair,…

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Reebok x Bodega Collaboration featuring the Club C Legacy | A Branch in Reebok’s Multiverse of Recreation

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Source: Reebok x Bodega Announce Newest Collaboration featuring a Club C Legacy Refresh FDRA’s Andy Polk hit me with an incredible article on Reebok’s history and the impending sale of the brand by adidas. The read was long, but it’s critical in understanding, from a professional position, what happened to Reebok throughout the years. While…

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ASICS Ventures Invests in Startup: Japan Healthcare and their HOCOH Custom Made Insoles

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Gateway to ASICS Company Information, Investor Relations, Corporate Social Responsibility and Sustainability, Press Releases, Career and Recruitment and more. Source: ASICS VENTURES INVESTS IN MUSCULOSKELETAL DISORDER PREVENTATIVE MEDICINE STARTUP, JAPAN HEALTHCARE| ASICS Global – The Official Corporate Website for ASICS and Its Affiliates I’ve been keeping a running tab on the investments ASICS has been…

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