Check out my Books: https://arch-usa.com/product-category/books/ I’ve been writing about basketball and performance footwear sales for years. Recently, I’ve begun to move from inside of my sneaker culture box to examine footwear with a wider scope. I once operated one of the best performing Seller Central Marketplace stores on Amazon. The store had a perfect 5…
Buy my books on the sneaker industry: https://amzn.to/3lD82gb Jordan Brand has rolled out a series of Jordan 1 Mids that are based on the Union design aesthetic. The shoes feature suede at the heel and ripstop on the toebox with a similar stitching pattern found on the tongue that captures the style of the Union…
Did you know there is another color of the Allbirds Staple Dasher on the way? Probably not. It would be great to ask this question to sneaker culture, because I’m almost positive they aren’t aware either. The collab seems to be stuck inside of a room created by the two collaborators. If a sneaker collab…
Buy my books on the sneaker industry: https://amzn.to/3lD82gb The Oakland or Jamaica Air Jordan 1 Mid arrives with a suede heel and collar with a ripstop toebox. The SE version gets a bump up from 115 to 125 for the material upgrades. By now on these sites: eBay Amazon
ecco®︎ ZipFlex Warm Grey pictured above I’m just beginning to learn about ecco®︎ and maybe my enthusiasm should be tempered considering the brand’s sales have been decreasing in the Americas, but I love brands that have the ability to move a product from conception to the consumer, in house. Merrell is a company that can…
This post derived from the original discussion on new tech from adidas and Under Armour basketball divisions: I.T. Ep. 198 | Why are Brands Still Chasing Basketball? New Tech from Under Armour & adidas – ARCH-USA (arch-usa.com) Buy my books on the sneaker industry: https://amzn.to/3lD82gb There are a couple of statements in this video and…
Buy my books on the sneaker industry: https://amzn.to/3lD82gb The Air Jordan 1 shows up in a GS only release with a quilted upper that is similar in style to the AJKO drops a few years ago. This version features a heavy embroidered Swoosh with hints of pink. Buy now on these sites: eBay Amazon
Yesterday, I posted this video about the launch of the Allbirds x Staple Collab. I.T. Ep. 199 | Is the Allbirds x Staple Dasher a Collab You’re Going to Check For? – ARCH-USA (arch-usa.com) As the day went on, it was clear something was amiss. The launch strategy for this release seems to be very…
Buy my books on the sneaker industry: https://amzn.to/3lD82gb ComplexCon was not able to take place in the physical this year, but the media company found an interesting way to deliver an experience to their audience. A lot like the Travis Scott Fortnite concert, where you could purchase items inside of the digital environment, ComplexLand created…
Buy my books on the sneaker industry: https://amzn.to/3lD82gb Unless I’m wrong, this Lucky Green celebrates MJ’s performance against Boston. The insole has what looks like the floor of the old Boston arena and I think the red and white hits are the lines on the floor. This shoe is made in a similar fashion to…
Buy my books on the sneaker industry: https://amzn.to/3lD82gb https://www.allbirds.com/pages/staple I’ve written extensively about Allbirds. The company is vocal about the work they do to create products that are sustainable. They aren’t really a brand that enters the realm of sneaker culture, but with this collab it seems they want to find a way to reach…
Buy my books on the sneaker industry: https://amzn.to/3lD82gb I wrote a post on basketball activations in February 2020: J.Cole x Puma and Dame & Pusha T x adidas | Why Choose Basketball Activations When Performance is Down? In that post, I wanted to look at the new campaigns by Puma and adidas and raise the…
Buy my books on the sneaker industry: https://amzn.to/3lD82gb Edit to Amplify is a strategy announced in 2017. The goal was to cut the production on shoes that weren’t strong performers for the brand, and then to focus energy on high performing shoes. The Air Jordan 1 is obviously a beneficiary of Edit to Amplify as…
You may not have heard of OLLO, and it’s probably hard to fathom that this is the company that will have the breakout year in 2021, but let me explain. Niche sports are no longer hindered by the historic issues of finding access to the consumer via television. YouTube is equally as powerful as a…
Buy my books on the sneaker industry: https://amzn.to/3lD82gb Jordan Brand continues to create models that feel and look like versions of High OG colors. This shoe looks a lot like the CO.JP grey High OG. It also looks like the light shadow Mid. The Camo Swoosh appears on a Mid as well as this low….
Sonja Henning, former WNBA player and current Nike VP, NA League Partnerships, on providing dynamic work experiences for retired WNBA players. Source: Nike x WNBA Women in Nike (WIN) Program I posted an article on Nike’s collaboration with Ambush stating that the Swoosh should be doing more with the WNBA. After waiting for years for…
Buy my books on the sneaker industry: https://amzn.to/3lD82gb I forgot to do the close up on this one at the end and that sucks because the shoe is one of the few colorways that can represent to of the toughest NBA team jerseys to match: The Nuggets and Warriors. When I did this video the…
Buy my books on the sneaker industry: https://amzn.to/3lD82gb The Swoosh has once again collaborated with Ambush. I’ve written extensively about the inconsistency of collaborations for brands. In some instances you can get a collab with a designer that sells out immediately. In other instances you get a collab that ends up in the Nike Clearance…
Buy my books on the sneaker industry: https://amzn.to/3lD82gb Jordan Brand continues to roll out Mids that capture the aesthetics of the OG High colors and people continue to buy them like Chuck Taylors. This version is known as the Chicago Toe. Between bred toe, chicago toe, black toe, and all these toes, it’s hard to…
Buy my books on the sneaker industry: https://amzn.to/3lD82gb New Balance x Pensole on FootLocker: https://www.footlocker.com/category/collection/new-balance-pensole.html?fbclid=IwAR1FDxTx0oIIvvqwHUsDu4dDwGYTPHyEK3I3A8vnSnLkr5LDnfWc58fxc-U New Balance x Pensole Video on NB YouTube: https://www.youtube.com/watch?v=C1UEAU9v6pg I’ve been writing about the relationship between Pensole and FootLocker since I learned that they placed seed money into the Instructional Design Academy. I’ve long discussed that retail will have to…
Buy my books on the sneaker industry: https://amzn.to/3lD82gb This version of the Air Max 90 features a customizable option and has been assigned the nickname of DIY and One of One. The shoe arrived in a series of releases from Nike that feature customizable options. I like the tiny perforations on the all leather pair…
(FILA North America) – December 1, 2020 – FILA has launched “Project 7,” a new, limited-edition collection represented by BTS, global brand ambassadors for FILA. The capsule consists of apparel,. Source: FILA Launches “Project 7” Collection Exclusively on FILA.com I have to be honest, I like BTS. I didn’t know anything about the Korean Group until…
