FILA’s Original Tennis LX & Centa Attempts to Move the Brand from Discount to Luxury

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Source: Introducing FILA’s Original Tennis LX & Centa Greats Brand, CLAE, COMUNITYmade and BrandBlack are smaller brands that focus on an elevated consumer experience. The brands are also creating footwear based on classic silhouettes with subtle, but important differences. Greats and CLAE produce a mix of luxury and sustainability, while COMUNITYmade is handcrafted, made in…

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Air Jordan 5 Retro SE Oregon Apple Green/Black-Black CK6631-307

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Buy this Oregon 5 Now on ReStock the new online shop from ARCH: https://arch-usa.com/product/air-jordan-5-retro-se-ck6631-307-apple-green-black-black-oregon/ The Air Jordan 5 Retro SE arrives in this Oregon Ducks colorway with subtle changes from the PE. The shoe features the quality tag at the heel and a quilted sockliner and insole along with a soft, green suede upper and…

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Another Reason to Look at Under Armour’s Focused Performer in a Different Way | UA Dark Sky Distance Team

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Source: INTRODUCING DARK SKY DISTANCE, UNDER ARMOUR’S NEW ELITE PRO RUN TEAM There are several pivotal moments in Nike’s transition where Nike moved from a brand where endorsed players “spatted” the Swoosh onto adidas and Spot-Bilt shoes, to embracing the Swoosh and their support of athletes. In the 1984 Olympics, in Los Angeles, Nike’s push…

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Can Crossover Culture Reignite Interest in Basketball Footwear? | An Initial Analysis

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Crossover Culture Source: Crossover Culture – Kicks for the crossover culture. I’m about to be repetitious in discussing basketball in the U.S.A. and the difficult aspect of building a bridge to the consumer in a shrinking market. I’ve discussed my own basketball shoe company Sho-Shot on different occasions. I bring it up because it’s critical…

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