Source: Love at First Step: Introducing the Curry Flow Go I struggled with the title of this post. For Black people at sports brands, being celebrated can isolate them. To stand out can lead to targeting and mistreatment. It’s the unfortunate circumstance of Black people working in industries controlled by White people. This post isn’t…
picture from Native Shoes who created a program called Remix to help recycle footwear I tend to stay away from the mainstream discussions happening on sneaker sites and in sneaker media. If you’ll scroll down the homepage of this site and browse through the site, you’ll see a diverse array of stories on the sneaker…
Undoubtedly, if Nike released a ton of Nike Dunk or Air Jordan 1 High OG and they were readily accessible to the public (they’d be snatched up by resellers), those two shoes would have dominated the list. All hyped releases are dropped via raffles which means you would have to literally visit stores every day…
Let’s revisit July to get a better grasp on how August shaped up. July had a lot of Dunks. August, I didn’t win hardly any raffles so the number of Air Jordan 1 and Dunks decreased. Here is what I wrote for July: The Average Resale Price in July on StockX was $129.68. This number…
August was slower because I took a week and a half off to take my son to Miami to start his freshman year. This brief disruption allowed for a group to encroach on the wholesale account I set up in July. Although the time away from the business allowed me to assess how everything operated…
CLAE continues to be a leader in what I have labeled as elegant, elevated athletic footwear. This market is consistently overlooked and unfortunately for CLAE the boutiques that should be able to enhance the profile of the company and introduce the brand to a new demographic, are also deeply embedded into hype culture, forcing the…
Source: NEW BALANCE AND COCO GAUFF REVEAL THE TENNIS STAR’S FIRST COLLECTION New Balance continues to roll out collabs utilizing their athletes and celebrating their endorsement of teams. It’s a page from the classic marketing textbook for sneaker companies. That isn’t what’s important here. What is important is how New Balance is balancing their relationships…
STORE OBSERVATIONS: 1. Hibbett Sports and City Gear both are merchandising with duplicate models on the wall. Every retailer is doing this. The Jordan wall might as well be taken down. Even with duplicates, there are about six pair total in that section. Stores are relying heavily on apparel. Jordan Brand is in limited supply…
Reebok only has about two small sections on the wall at retail outlets. They are typically combined with New Balance, Fila and adidas. In many retail stores they don’t have any floor space at all, and due to the sheer volume of Nike product in every sneaker store, Reebok, which shouldn’t be overlooked, can be…
This is the report for May 2021. I made a lot of adjustments in May. Access to my primary stream of shoes shifted. Stores still weren’t getting a lot of releases on time, but this doesn’t matter because with discounts being removed by stores like Foot Locker, and new restrictions being reinforced on buying limits,…
Source: Xperiences In Chill Deckers Lab is an experiment in design created by the person who delivered one of the best performing running shoes of the last ten years. The subdivision of Deckers Shoes, who purchased Hoka OneOne, founded by Jean-Luc Diard, has been working to develop concept sneakers that are both tech inspired, but…
I’ve been using StockX since 2017. From 2017 to today my average sold price has decreased as more sellers find out about the platform. That’s only natural and it happens on every site. On Amazon, from October of 2011 to December of 2012, I generated almost $600,000 dollars. That number decreased as Amazon removed the…
STORE OBSERVATIONS: 1. Hibbett Sports and City Gear have serious inventory issues. One City Gear store’s Jordan Brand wall was one of the worst things I’ve ever seen for a chain with an account in good standing with Nike. It’s not just one store either. Almost every store has a shortage of Nike inventory. This…
The two charts above give the average price of the shoes I sold vs the average price of shoes sold on StockX and the Suggested Retail Price. Once again, my resale has to be considered as close to wholesale accounts as possible. Most of the product is arriving straight out of Nike doors and the…
In the last few weeks I’ve taken a bigger interest in what I’ve traditionally labeled beach sandals. While I cover sneakers primarily, the sneaker walls at retail have been infiltrated by injection molded sandals. One in particular has been interesting to watch. Nike is Finally Taking a Loss, but it’s Not Where You Expect In…
This is Part 1 of the report for the first third of 2021. I’ve been busy adjusting to the rules at retail to offset resale. Most hyped general release shoes are released via retail Apps. In brick and mortar locations, stores are flagged for selling more than five pair of shoes at a time to…
The store, sited on a 2,400 square-foot (approximately 220 square-meter) parcel, has a spacious layout and a full lineup of various products. Source: 【NEW STORE INFORMATION】New Store Opens on America’s West Coast, in Beverly Hills ASICS and Onitsuka Tiger has been doing amazing work on the tech and start-up side of the industry. I was…
This video is all over the place, but my primary point is that adidas is no longer as hot as it was and with COVID-19 hitting the revenue numbers, the brand has to reignite interest. To better understand why adidas needs to recapture brand heat, I’m looking at resale and the reality that fashion designers…
Curry Brand, Powered by Under Armour, Aims to Reach 100K Youth Athletes Globally by 2025. Source: STEPHEN CURRY AND UNDER ARMOUR LAUNCH THE CURRY BRAND, AIMED TO CHANGE THE GAME FOR GOOD I typically wouldn’t start this with what could be perceived as a negative, but as an outsider looking in, the logo above ain’t…
I do not have the POS data for retail accounts, but I visit malls on a daily basis (masked up and social distancing of course). I also have access to my own data from resale and the last month and a half, have been the most profitable six weeks I’ve had in the last…
From the Innovation Department at Deckers, the K-ST 21 is a Major Evolution in Sneakers, Integrating New Carbon Bow Technology™ Suspension System for More Efficient and Enjoyable Motion Source: Meet the Future of Sneakers: The Deckers X Lab K-ST 21 I received a press release for the new K-ST 21. For the first time in…
Source: Cole Haan Overtake and Outpace My household owns a combined 20+ pair of Cole Haan… many of them no longer see the light of day. When I was teaching and doing guest lectures I dressed in more fashion centered apparel. Over the last 5 years my Lunargrands and Grand.Os shoes saw less time on-foot….
