adidas and Pharrell Williams have a storied history of collaborating to elevate iconic silhouettes, from the adidas Superstar to the NMD.
Pharrell’s Adidas Tennis Hu was discounted heavily due to its lack of popularity and sales. The upcoming Pharrell Adidas Samba Humanrace Colors pack is expected to be priced high and could contribute to the launch possibly failing. The collection features six monochromatic colorways — yellow, orange, pink, lilac, red and the friends and family exclusive green. The first installment of the Adidas Humanrace Samba “Colors by Pharrell” collection is comprised of six colorways: Yellow, Orange, Pink, Lilac, Red, and the F&F exclusive Green. This is a lot like the Superstar Color pack from 2015, but that was a much different time. adidas, on the fashion side of things, has been reeling since Yeezy was removed from the product mix. A recent Fear of God sighting has inspired hope and some hype, but the overall market is down and dropping a 200 dollar Samba which will definitely be scarce to promote interest, will do very little to help adidas regain its momentum in fashion.
A unique and luxurious interpretation of the original Samba model, the collection has noticeable deviations from other Samba collaborations offered by the Three Stripes. While the Samba is traditionally made with a suede toe-cap, Pharrell elevates the silhouette with all-around high-end leather upper and leather shoelaces sourced from ECCO Leather, a world leader in innovative and premium leather. The raw materials, sourced from the Netherlands, are transformed into the adidas Samba Leather through ECCO Leather’s water-saving tanning technology which saves 20 liters of water per hide, resulting in a higher color fastness and better performance. The extended tongue is a nod to the silhouette’s rich sport heritage and the brand’s unrivaled history in football.
There isn’t any denying the artistic quality of the collection, hence the rollout appears to be moving towards sneaker boutiques as opposed to traditional retail, but it wouldn’t be surprising if the drop doesn’t sell through immediately even with a controlled rollout. “Humanrace Samba Colors by Pharrell will be pre-launching exclusively for the Virginia Beach community at Pharrell’s SOMETHING IN THE WATER Festival April 28th – April 30th. The collection will be available globally on May 6th via Humanrace.com, in-store at Extra Butter in New York City, and Offspring in London.”
written partially with Bing AI