Description

Nike’s Consumer Direct Offense, Amazon & StockX:

The Disruption of Sneaker Retail

Written by Christopher D. Burns, MFA (Co-Founder of AHN: ARCH x Housakicks Network)

contributions by Tayib Salami (Co-Founder of AHN: ARCH x Housakicks Network)

Paperback: 269 Pages

Here is the link for Paperback: https://amzn.to/2XafN24

Give it a look if you like ebooks: https://amzn.to/2X97PGA

Disruption, according to the Oxford Dictionary, is defined as a problem that interrupts an event or process.

The sneaker industry is entering a time unlike any moment in the history of the business. If ‘disruption’ was a weapon, it would be a trident. The three prongs would consist of the following sharpened spears:

Nike’s Consumer Direct Offense

Amazon

The rise of third party e-commerce sneaker sites.

This trident of disruption took shape in a silent, subversive manner. Retailers and resellers are in a battle that will require both large businesses and small businesses to adapt and follow the words of Sun Tzu.

Traditional retail must understand the enemy, by becoming the enemy. This book weaves and winds its way to a culmination that includes a year long experiment in sneaker resale establishing that the entire industry has shifted and millions of dollars are being left on the table by every party.

Ch. 1        Introduction    .           .           .           .           pg. 3

Ch. 2        Money Is On the Table           .           .           pg. 13

Ch. 3        The Apple Play           .           .           .           pg. 17

Ch. 4        Intentional Disruption .           .           .           pg. 23

Ch. 5        The Birth of 3^rd Party Sneaker Shops .           pg. 29

Ch. 6        Sneaker Website Traffic         .           .           pg. 37

Ch. 7        Nike’s CDO & Amazon         .           .           pg. 49

Ch. 8        Amazon: The Biggest 3^rd Party Platform        pg. 63

Ch. 9        Amazon, Cash Customers & Private Label    pg. 79

Ch. 10      Why Does Resale Exist?         .           .           pg. 91

Ch. 11      Amazon Was My Pimp           .           .           pg. 97

Ch. 12      Learning the Hard Way          .           .           pg. 111

Ch. 13      Amazon Opened the Door for 3^rd Party         pg. 119

Ch. 14      Nike Owns Sneaker Traffic    .           .           pg. 127

Ch. 15      Rewriting Business: Social Media vs Search  pg. 139

Ch. 16      The Transition .           .           .           .           pg. 143

Ch. 17      Can Content Counter CDO?  .           .           pg. 151

Ch. 18      The Digital Shift & the Cash Customer          pg. 159

Ch. 19      The Importance of Long Form Content         pg. 177

Ch. 20      e-Commerce: Sneakers Last Growth Area     pg. 187

Ch. 21      How Can Sneaker Retail Adjust?       .           pg. 197

Ch. 22      Traditional 3^rd Party is Already Disrupted      pg. 209

Ch. 23      Preface to the Resale Experiment       .           pg. 213

Ch. 24      Control vs the Variable by Tayib Salami        pg. 221

Ch. 25      StockX vs Amazon Part 1      .           .           pg. 229

Ch. 26      Inadvertent Support of 3^rd Party         .           pg. 237

Ch. 27      StockX is Already Changing  .           .           pg. 243

Ch. 28      StockX vs Amazon Part 2      .           .           pg. 247

Ch. 29      3^rd Party is No Longer ‘Hype’            .           pg. 255

Ch. 30      Know Your Enemy.    .           .           .           pg. 261