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Source: PUMA.com | Forever Faster.
Last year when Nike did a Flash Sale in the midst of adidas’ ‘takeover’ of the sneaker industry analysts attempted to use it as a sign of Nike’s flaws and failures:
The Nike Flash Sale Is an Extension of the Consumer Direct Offensive | Marketing
I explained that brands are no longer waiting on stores to RTV before blowing out inventory, they are finding ways to improve their own e-mail databases. In a world where every brand and retail outlet is becoming overly dependent on social media, the brands who are winning are capable of converting a visitor to social into a buyer on their own platform. This is extremely important as social platforms continue to find ways to monetize they will undoubtedly attempt to gain a percentage of all transactions initiated on their platforms. This will move brands back towards the most effective form of digital advertising and connection, e-mail.
Puma’s current “Prime Day” sale is more evidence that every brand is looking to improve their data as it relates to their potential clients. The cool thing is we all benefit when brands make these moves so we should just enjoy it as opposed to looking at it as being symbolic of the perceived struggles of a company.
Now make like Usain and Bolt over to Puma for some early back to school deals all day: PUMA.com | Forever Faster.