Over the last six years I’ve tracked the closure of stores, bankruptcies and the removal of wholesale accounts by Nike. In August of 2020 Sam Poser delivered a bomb of information on Nike’s removal of accounts of over 200+ stores. I shared that article here:
https://arch-usa.com/susquehannas-sam-poser-delivers-death-knell-for-several-retail-chains-as-nikes-cda-sprints-forward/
In this video, I take the time to discuss the importance of visual merchandising for brands and for retailers in recapturing those customers who visited those doors to buy the Jordan 1 and the Air Force 1. I also show my sales from November and December to stress that all accounts will have to account for the loss of the Nike Air Force 1 and Air Jordan 1 as they are the best selling shoes at retail and in general release.
