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Source: Salomon ME:sh – Unique to anyone
The 3D Printed Footwear market garner another entry from a brand outside of the normal rotation. Saloman is entering the arena with their SLabMEsh 3D printed upper.
The brand is bringing personalization to their highly regarded running footwear. It’s a completely different situation than what adidas is doing. adidas will be mass producing the Futurecraft 4D project. This means a shoe will be crafted and you will be able to buy a pair.
ME:sh project from Saloman is at the core of the 3D Printing customization trend. They will utilize a similar technique to brands like WIIVV who will take a photo or scan of your foot and then create your insoles/shoes. While this is a revolutionary step for Saloman, will the feature be strong enough to drive extensive engagement? That is to be seen. Use the source link to scroll through and see more information on the project as it prepares for launch this month.