In part 2 of the series we dive into two more questions with Dallas Stokes the man behind the resurgence of And1. This discussion is not the typical interview. I will ask questions and after the answers I will analyze the response and look at it from the business standpoint of brand and market potential. The…
This is a new feature and one that I have to actually work to pull off. The Brand Discussion is going to take a look at a shoe company and question the viability and direction of the brand. In order to accomplish this it will require a connection to the people who are on the…
Source: adidas NEWS STREAM : Kristaps Porzingis Joins adidas Basketball I hate to be rude, but D Rose is tainted and James Harden doesn’t play defense… and defense wins what? Championships. In other words the hopes of adidas basketball is going to revolve around two guys who aren’t exactly flagship dudes. I want to be…
Started with the box now we’re here 🙂 What’s up everybody! There have been some pretty cool accomplishments for the little engine that could. We sponsored our first athlete. Sidney Boyd IV out of Atlanta. Sidney is a former collegiate basketball player and runs in the 40+ category. He recently ran the Cruisin for Christmas…
Anthony Joshua & Under Armour sign long-term renewal partnership ahead of pivotal year. To mark the occasion UA has produced an AI commercial ‘Forever Is Made Now,’ as AJ prepares for the Ngannou fight on March 8th. When doing an analysis of Under Armour, it’s easy to forget the company is a global brand. The…
2017 NIKE, Inc. Investor Meeting | The Scale of Sport Highlights – A Detailed Breakdown 3 to 5 years, that’s how long a business takes to reflect the true momentum of the company. After monitoring and watching the introduction of websites and the growth of businesses in the sneaker industry, I developed a theory that…
LeBron, Kevin Durant, Kyrie Irving, Giannis, Zion and Westbrook, what do these names have in common? They make up the entire roster of Nike and Jordan Brand’s signature sneaker NBA stars (Melo and Chris Paul are on that list also, but nope). These stars have always played some part in the elevation of their brands…
If you missed yesterday’s championship game, I live tweeted the entire event with my thoughts as South Carolina put on a masterclass in defense and execution. #NCAAWBB The women’s championship game streaming on Hulu has angles so good it’s like being courtside. The Gamecocks are smashing right now. UConn looks outclassed. It looks like Under…
Source: Jordan Why Not? Zer0.5 Men’s Basketball Shoes. Nike.com I utilize resale as a gauge of how well a sneaker is performing at retail. I’ve been tracking the correlation between resale and retail for over ten years. I have enough information readily available to show the decline in basketball sneaker sales and to state clearly…
Source: NEW BALANCE AND KAWHI LEONARD LAUNCH FIRST COLORWAY OF THE KAWHI There are recent reports of NBA viewership being down and it’s being blamed on the proactive stance of the NBA on social justice issues. That could be a factor, but to be honest I don’t think it is. The NBA has been growing…
Source: Dejounte Murray Joins New Balance and Inspires Us In New Commercial Spot New Balance’s entrance back into basketball has been a slow calculated development that I’ve discussed as positive and negative. The recent addition of San Antonio Spurs PG Dejounte Murray gave me two responses again. I tend to be hot and cold on…
adidas continues to underutilize their platform to create a connection to the consumer. I had to search for this video and I watched the full 10 minutes and 39 seconds. There are people who don’t know what Donovan Mitchell looks like. He’s not on State Farm commercials. He may have won the Dunk Contest, but…
I love retail. I enjoy walking into stores and discovering new products. I enjoy it even more when I walk into a store and I discover something attached the community. I want retail to survive especially sneaker retail, but I live in a city that doesn’t have a sneaker boutique. This means that I’m subjected…
An insurgency against the traditional basketball shoe powers is underfoot as companies like Puma, New Balance and Under Armour compete for a share of N.B.A. culture. (photo via Puma) Source: Why N.B.A. Stars Are Trading In Their Nikes The newspaper industry is at a disadvantage when discussing the sneaker business. The only person who appears…
Source: BORN FROM BROOKLYN: ADIDAS BASKETBALL COLLABORATES WITH LOCAL ATHLETES TO CREATE MARQUEE BOOST, PRO VISION AND N3XT L3V3L, FEATURING NEW LIGHTSTRIKE CUSHIONING After a year of pumping trainers and runner silhouettes that look exactly like every other shoe the brand has made, adidas takes a hard left at the intersection and does something completely…
Source: Memphis Parkour now operates within Recess. Visit Recess901.com to register for classes and see our class schedule. http://memphisparkour.com I met a guy named Jonathon McCarver years ago when I was launching ARCH. He was putting together a Facebook group for Memphis Parkour and I was considering trying to make a shoe for Parkour. We talked a…
#16 Diadora Ubiq N9000 Philly Cheesesteak images via SN Are you starting to get the feeling that most of my picks are trainers? There is a reason that basketball sales are down. Trainers, running shoes, classic running is just a more comfortable option and it seems that brands take a lot of effort to create…
Note: I’m not an analyst or certified to discuss whether you should invest in a company. This information is based on my own analysis (which is often right) but should not be used to build your decisions in investing. That’s out of the way so let’s get to an analysis of what happened last quarter…
Source: Run With the Mob: A$AP Ferg Reveals He is a Runner in the Latest adidas PureBOOST DPR A$AP Mob member Ferg’s recent connection with adidas does something that we seldom see in footwear and apparel and influencers: the promotion of fitness as a lifestyle. It’s common place to see athletes in random pictures maybe…
Sixth Year NBA player E’Twaun Moore is rocking with Q4. A week ago I was introduced to the brand via ex AND1 star Lance Stephenson. Moore is taking on a journeyman status in the league with the Pelicans. The signing of Moore isn’t as big as Born Ready, but in the grand scheme of things…
Last year I wrote an entire discussion on why Nike could recover the basketball division. I even went as far as discussing the ten topics for the season that would inspire interest in the brand and in basketball. I hung my hat on the success of the Kyrie line and built an analysis that propped…
Source: HOME – Pac Pro Football Remember the name Don Yee. Not because he happens to be the agent of the greatest quarterback in NFL history (Tom Brady), but because at this moment when the NCAA and College Basketball is reeling due to the adidas paying college basketball players scandal his Pac Pro League…
