I wanted to make the title a lot longer, but it’s bad for search. The title was going to be “Sneakerhead Night and Coverage of the NBA is emblematic of a serious issue for brands with signature athletes and for the NBA in general.” That is too damn long, so I’m going with this post…
All-Star, rapper, father, brother and son. Designed to embody all facets of Damian Lillard’s creativity and persona, adidas Basketball today officially unveils Dame 6. The latest edition of Dame’s sig Source: adidas Spotlights Damian Lillard’s Creative Identity on & off the Court with Dame 6 Dame beefed with Shaq over the summer, but adidas was…
Source: The OMN1S Baited Drops November 14th I’ve been critical of the rollout of the Kawhi 1 (yep I refuse to call them the —–). I also realize that the slow rollout is necessary in a world dominated by Nike footwear sales and in a world where basketball footwear sales are not as exciting as…
Not to beat a dead horse, but this roll out of the Kawhi 1 (I refuse to call the shoe the OMN1S) hints at either the most measured cool I’ve ever seen out of a brand, or the most inept brand at capitalizing on opportunity. If I had to choose one, I couldn’t. Whatever Kawhi…
The OMN1S Basketball Shoe is Launching (Forreal) on October 23rd Source: New Balance Reveals OMN1S Launch Details Including Seven Colorways and Kawhi Fun House Themed Pop-up in Los Angeles The arrival of the New Balance OMN1S at the start of the NBA season holds a precarious situation for every sneaker brand. China’s mistreatment of its…
photo of the ARCH Allen Merlot by Know Definition https://knowdefinition.com/ The picture above is of one of my shoes I designed and sold. The shoe was named The Allen. I released it in 2012. I sold out of them although they were poorly constructed. I didn’t stick with this shoe for long. At the time…
UNITE is here —Jordan Brand’s new film series that celebrates a generation coming together to create impact that goes beyond the game. The first film,… Source: Introducing UNITE. air.jordan.com Unless you’ve been under a rock Zion has arrived and Nike is ensuring that their investment into the next “Jordan” is a much different roll out…
It’s the first time the e-commerce giant’s fashion arm has partnered with another company to launch a new brand. Source: Amazon Fashion Partners With Puma on Exclusive Athleisure Label But is possibly one of the worst decisions I’ve seen in the athletic apparel industry. Whenever I prepare to write a discussion on Amazon and their…
The newest shoe for the King releases beginning September 27. Source: LEBRON 17 Official Images and Release Date A healthy basketball line creates a healthier sneaker marketplace. This is important to me because to compile information and data I sell shoes. I use shoes to do videos and I look at the shoes to…
Today, adidas Basketball introduces Harden Vol. 4, inspired by James Harden’s creative freedom on and off the court. The lightest Harden signature shoe to-date features LIGHTSTRIKE midsole cushioning Source: Free to Create: adidas Embraces James Harden’s individuality with Harden Vol. 4 Since the N3XT L3V3L arrived a year ago I’ve been waiting for the new…
Stripping away materials from the tooling and upper, the 34th Air Jordan signature shoe gives athletes only what they need to perform. Source: Air Jordan 34 Official Images and Release Date Brands don’t discuss their product or marketing segmentation. Those are internal discussions which take place between the sales team and the marketing teams. As…
Below you’ll find a few transcribed notes from the Q&A of the conference call and a link to my earlier prediction on what would take place during today’s call. Piper Jaffray: Strong second quarter on footwear, how are you thinking about footwear in the second half? Patrick answers: The new go to market through 360…
Sam Handy, VP Design, adidas Running, said, “Boost is our great running midsole technology, providing the best in comfort and energy return in all conditions. We continue to evolve the material to create different cushioning experiences for different runners. For Ultraboost 19, we added 20% more Boost to a completely streamlined upper construction and Torsion design, giving runners more energy return in every…
BALTIMORE, July 16, 2019 /PRNewswire/ — Under Armour, Inc. (NYSE: UA, UAA) plans to release the results of its second quarter (ended June 30, 2019) on Tuesday, July 30, 2019 at 6:55 a.m. ET. Following the news release, Under Armour management will host a conference call at approximately 8:30 a.m. ET to review results. This call will be webcast live at https://about.underarmour.com/investor-relations/financials and will be archived and available for…
After a historic summer season, Nike is doing more to improve the well-being of communities through play. Source: Nike Sport Changes Everything 2019 There are two things taking place in this post: A reintroduction to Nike’s Key Cities strategy An introduction to Nike’s Sport Changes Everything strategy While the two topics appear to be completely…
It’s been a much busier week in sneaker sales than I thought so I didn’t write a lot of articles on ARCH. That doesn’t mean that nothing was happening in the world of sneakers. Here are some of the things I wanted to write about, but didn’t in 3 minutes… well 3:40, but hey…
Explore and buy the Nike Air Jordan 4 Retro OG ‘Bred’. Stay a step ahead of the latest sneaker launches and drops. Source: Nike Air Jordan 4 Retro OG ‘Bred’ Release Date There is a curious transition taking place and marketing teams are missing the boat completely. The proof is in the number of Jordan…
Last year I explained in detail why I was giving up on the process of creating a new sneaker for ARCH. Developing and making a new shoe for ARCH unlike when I ran Sho-Shot, tends to be more of a vanity project. When I made Sho-Shot basketball shoes I was running Center Court Basketball. The…
Source: Charles Johnson on how PUMA creates a breathing shoe with the help of bacteria – PUMA CATch up In one of the best posts I wrote in 2017 I gave a lot of insight into PUMA and adidas and where I thought the companies could be headed. Two years later I’m taking the time…
Read the article on Penny: https://arch-usa.com/penny-hardaway-i… The University of Memphis Basketball team is celebrating senior night 2019 vs Tulsa. The game will be played in the Fed Ex Forum, but for Nike the game began earlier this week with information that a Quickstrike version of the Memphis Tiger Foams would be made available only in…
Source: The colors of the Clyde Court #REFORM, PUMA’s latest basketball shoe, carry a serious message – PUMA CATch up The last few releases of the Puma Clyde Court have taken on serious problems. The shoe above named the #Reform via its colors represent, “Continuing PUMA’s #REFORM campaign, the Clyde Court #REFORM is inspired by our commitment to…
When Nike introduced the 270 cushioning system last year and began rolling out the Max Air 270 they also dropped the Force 270; a lifestyle design based on classic basketball silhouettes. The shoe was awkward at first glance but the shoe sold fairly well initially. The sales slowed down and you can find those models…
