The recent announcement that New Balance hit 6 billion in revenue has been touted by sneaker culture as evidence of the power of Joe Freshgoods and ALD. The reality is New Balance hit a low point 9 years ago due to the TPP and a conflict with the Obama Administration on a contract to provide…
Look good while running with our Performance Streetwear Running apparel and accessories line. Performance Running Apparel with a nod to streetwear culture. Our Performance Running gear is the stylish and comfortable, featuring Italian performance fabrics. Source: Streetwear-inspired Running Apparel & Accessories | Performance Fabric With startups in the sneaker and apparel space, the first question…
On Running, HOKA, Newton Running, NNormal, Hylo Athletics, NOBULL, Tracksmith are all brands gaining traction in a saturated marketplace. These brands looked towards the general and accessible sports: training, running and fitness to capture marketshare. These sports don’t have an age cutoff or limitations on who can compete or participate. Anyone can lift weights or…
Video Breakdown 0:00 Intro 0:57 Nike Demand 4:57 Retail Offsets Poor Decisions 8:35 Slow Sales and No Challenges 12:51 The Annual Air Jordan 11 Drop 16:30 Nike and Marketing 1.The Demand for Nike Never Stops Right now, on Amazon, a Seller Central Account can open a Selection Recommendation for shoes currently in demand. The first…
Source: HOLO Footwear arch attempts to find a path to discussions on new brands. What typically happens is I see the brand out in the wild and then I begin to research the company. I look at articles and follow the founders quietly. I attempt to remain unbiased by not engaging founders of small brands…
Source: Marin Store | shop online at BIRKENSTOCK On a recent episode of the Prof. G Podcast, Ed and Professor Scott discussed Birkenstock’s impending IPO. While he was extremely excited about the IPO, Ed wasn’t. Neither guy is informed on the sneaker industry and didn’t have any real insight other than Prof. G’s claim that…
Varvatos comes into this role with decades of experience, having propelled brands like Polo Ralph Lauren, Calvin Klein, Converse, and his namesake brand, John Varvatos, with his design aesthetic, mastery and acute sense of detail. A true visionary, John created both the boxer brief at Calvin Klein and the laceless sneaker for Converse during the…
2017 NIKE, Inc. Investor Meeting | The Scale of Sport Highlights – A Detailed Breakdown 3 to 5 years, that’s how long a business takes to reflect the true momentum of the company. After monitoring and watching the introduction of websites and the growth of businesses in the sneaker industry, I developed a theory that…
Use Allbirds ReRun™ to buy slightly used Allbirds shoes. By shopping ReRun™ can help extend the life of shoes while lowering your impact on the environment. Source: Shop Pre Owned Shoes with Allbirds ReRun™ In 2017, during an Investor’s Day named the ‘Scale of Sport’ Nike laid out its plan of action. Since that event…
Nike’s share price took a tumble on this note from Nike’s Balance Sheet Inventories for NIKE, Inc. were $9.7 billion, up 44 percent compared to the prior year period, driven by elevated in-transit inventories from ongoing supply chain volatility, partially offset by strong consumer demand during the quarter. I’m not diminishing that taking on this type…
The pace of Nike store openings is accelerating as the sportswear giant continues its shift to more direct sales. Source: Nike is aggressively opening new stores as it pushes forward on its plan to sell directly to consumers. Wall Street isn’t sold on the strategy. Business Insider delivered a list of Nike store openings taking…
Solid second quarter sales and earnings compared to record results in 2021 Total sales decreased 9.2% from 2021 and increased 16.4% from 2019 Comparable-store sales decreased 10.3% year-over-year EPS of $0.99 and Non-GAAP EPS of $1.10 Well positioned for Back-to-School season with high-quality, fresh product Expect to achieve the lower end of original earnings guidance range Repurchased $40 million of…
On had a very strong first half of 2022, with second quarter 2022 results again exceeding expectations to surpass CHF 500 million net sales for the half year. Q2 2022 net sales increased by 66.6%, driven by a strong wholesale growth of 70.1% and DTC growth of 60.8%, as well as continued exceptional momentum and…
There are moments in sneaker culture that rock the foundation of how the entire industry is perceived. Typically, these moments happen when big names leave brands; like Kobe leaving adidas for Nike, or like Kanye leaving Nike for adidas. In most instances game changing moments in kicks aren’t really game changing. When the SNKRS app…
Source: Court Trainer I wouldn’t hesitate to say even those who read this website often aren’t aware of NOBULL. I’ve dropped countless posts about the team who decided against attempting to enter the market by competing directly with the giants. NOBULL came to the biz by going after a demographic forced into a brand relationship…
Source: PUMA reports strong Sales and EBIT growth in the first Quarter despite Geopolitical Tensions and Supply Chain Constraints With so much attention being paid to direct-to-consumer strategies, overlooking PUMA’s decision to rededicate itself to its wholesale partners is being overlooked. As more shelf space becomes available with every other sneaker company relying so heavily…
Source: New Balance Opens Doors to a World-Class Multi-Sport Facility, The TRACK at New Balance In the U.S. niche sports aren’t given the same level of importance as they are around the globe. The Diamond League in track and field allows track athletes to make a living, but the majority of the events are…
Check out Trent’s books on Amazon: How Sneakers Saved My Life: https://amzn.to/34tdUGj How Sneakers Ruined My Life: https://amzn.to/3CCRPSo In this long interview I dive into 10 Questions with Trent the founder of Exclucity and the author of a memoir and business book series that opens the door to how both Nike and adidas’ moves to…
I received a press release from Red Ball Jets announcing their wholesale relationship with Fred Segal. While this could be overlooked as an expansion by RBJ to retail, it’s worth discussing as we continue to see other digitally native brands who opened their own doors but stayed away from wholesale in many instances. In today’s…
Foot Locker shares are tumbling after the retailer forecast revenue to drop in 2022. Source: Foot Locker shares sink after retailer says 2022 sales will fall as it expects to sell fewer Nike products This is not gloating. I have a lot of friends at Foot Locker and it pains me to read a post…
From Bloomberg: Data show sustained consumer pivot away from Western brands (partial graphic above from Bloomberg) From Nike’s Fiscal 2022 Q2 report: Revenues in Greater China and APLA declined, largely due to lower levels of available inventory resulting from COVID-19 related factory closures Source: How Nationalism in China Has Dethroned Nike, Adidas Bloomberg recently ran…
The limited-edition Air Jordan VIII (UofO PE) designed by Tinker Hatfield Only 100 pairs available via DropX auction. 12/13 at 12pm ET. Since StockX introduced their IPO concept for brands to release limited edition items, I’ve stated that it was an excellent business strategy that was a perfectly dangerous tactic which would expedite DTC for…
