Don’t feel like reading? Click the video below to listen to this article. The 10 Greatest Sports Moments Powered by Nike Air — NIKE, Inc. 5. Nike used to be rooted in sport and nothing else mattered. They created a culture sneaker brands attempted to mimic and most footwear companies looked to as a blueprint….
Timberland… has been a disappointment for VFC since it was acquired in 2011. We believe that VFC should consider the sale of Timberland, though we know not who the buyer might be. Timberland’s 2010 revenue was $1.4B, and we estimate it’s FY24 revenue will be ~$1.6B. VFC bought Timberland for $2.3B. – Sam Poser, WTCO…
In the past I’ve attempted to keep up with the mainstream sneaker outlets by sharing my top 20 or 40 sneakers of the year. I based this on a section of the site I listed as Dope S–t I Like. This made for what I think was the most engaging and interesting list in the…
Yes. We’re trippin’. You down? If you’re reading this, you probably know who we are. You probably know why we do what we do. You might even know us personally. Thank you for being you. Before we launch our next project, the Carver, on November 17th, we are letting folks preorder pairs unseen. Well,…
Introducing UA SlipSpeed, Under Armour’s Most Versatile Training Shoe Designed for Athletes Crocs, Birks and Yeezy Slides have one thing in common, they replaced the standard uniform of athletes across the country. There was a time when any gym you walked into you would find kids wearing Nike socks and slides. It was such a…
K-Swiss x Bricks & Wood (bricksandwood.us) First, I’m writing this post only 24 hours after the collaboration rolled out on the Bricks & Wood website. I did a similar post after the New Balance collaboration with Bricks & Wood: Bricks & Wood Creates a Dope Campaign with New Balance with Jungle To Jungle | A…
Timberland launched a project called From The Root in honor of Black History Month. Entirely envisioned and produced by Black creatives… led by Black owned/women-led advertising shop CHÉ Creative, and brought to life in collaboration with Director Dalia Dias, Executive Producer DAPS from CR8TIVE ROW, Author and Narrator Jahleel Coleman of 13th & Create, and Wardrobe Stylist AmiraaVee. Creatively,…
It’s been a while since I have attempted to do a top kicks of the year list. I’m saying kicks, because this list will be a combination of sneakers and boots. I took a break from it because I was so deeply involved in resale and writing books in 2019, and in 2020 I was…
Erem Footwear specializes in crafting premium desert hiking boots that are sustainably made with 100% Eco-Friendly materials. Source: Erem – Desert Hiking Boot Company | Made for the Desert I don’t want the reality to become true, but when I lived in California, we were in a drought for over ten years. A recent deluge…
OG Sneaker – Ollie Gray (olliegraymaternity.com) “We love what we’ve built with Ollie Gray, and we love what we get to do for all the moms out there. Motherhood is the toughest job in the world, and if we can make it just a little bit easier — a little more comfortable, a little more…
What’s Quietly Hot – is a new series based on my resale data utilizing StockX. These are shoes that have taken off and are selling very well, but still under the radar. Source: Jordan Point Lane Infrared There is an overemphasis on the classics by many “sneakerheads”. There is always contention between those who consider…
If you’ve visited this site, or read my quote in a recent Baltimore Sun news article, I think Under Armour has turned the corner towards becoming a leaner, smarter sportswear company. The recovery won’t arrive without a lot of pain via layoffs and a slow journey to learning what works long term, but the signs…
“We, as African-Americans, are the trendsetters … There would be no Nike and none of these brands if it wasn’t for us setting the trends… How is it possible that in most major cities in America, there is no African-American retailer that has a Nike account? How is that possible?” Source: Kickin’ Facts | Black…
The following letter was shared by Patrik Frisk with Under Armour’s global teammates on June 8, 2020. https://undrarmr.co/30jSc2R Source: A Message From Under Armour CEO Patrik Frisk On June 8th UA’s CEO wrote a letter. On April 22nd, 2016 Under Armour’s share price was 44.74. Today, Under Armour’s share price is 8.49. On June 8th UA’s CEO…
San Diego Blessed Track Team headed to AAU Nationals (2014) wearing the ARCH Pitt yellows I took a lot of minutes trying to figure out the title of this post. This is not going to be easy to read, and it goes against my decision to look solely at how Nike, adidas and Under Armour…
pic from Reebok I finished my most recent book and released it a week ago. The book begins as a discussion on resale site StockX and then shifts into the opportunities for startups, entrepreneurs and reemerging businesses in the sneaker industry. As with any of my writing, this book can cross categories. It’s not just…
This first offering from Ninety Nine Products is built for runners at every level. Whether you’re a seasoned veteran or just starting out the Point is built on the best practices of the world’s best running shoe companies. Source: NinetyNine Products Point | Chalk The head nod… it’s a silent gesture. A move that allows…
Dress them up, dress them down, sneakers have never been more versatile or appreciated. You’re sure to find a pair to fit your style. Source: Sneakers Launched in 2011 as a leather goods based business, Beckett Simonon is another direct-to-consumer platform creating quality, hand crafted footwear. I discovered the brand because the social media cookies…
Designed by Beastie Boy Adam Horovitz, the Keep x Ad-Rock Ramos is a new take on our classic midtop. Inspired to make a sneaker that kept his feet toasty, the Keep x Ad-Rock Ramos features a water-resistant, nylon cordura body and is lined with synthetic shearling. The ankle features a channel quilted, silicon coated nylon…
FUELING THE FUTURE OF FOOTWEAR is a hands-on master class featuring footwear design, color & material design, and brand+marketing design. Source: PENSOLE x Allbirds – Pensole Design Academy Allbirds is the beginning of the end for me. Anyone who knows me understands that I don’t look at Allbirds in the same way that everyone else does….
Since its inception, adidas’ iconic Superstar shoe has stood for those who aren’t afraid to stand for something. Source: Change Is a Team Sport From 2015 to 2017 adidas had a grasp on everything that made fans flock to the brand. The companies marketing was incomparable, but they also had the cushioning tech BOOST to…
Run-DMC by Lawrence Watson via adidas Source: Superstar: Pushing Culture Forward for Fifty Years It’s important to lead this story with a collage of Run DMC. It’s also important to note that adidas was the shoe tied most prominently into Hip-Hop. At least that’s from my perspective (I know Puma was there, but let’s leave…
