Jun Takahashi brings UNDERCOVER’s distinct design sensibility to sportswear staples. Pictures via Nike and Undercover’s website. Source: Nike x UNDERCOVER Track Suit, T-Shirt and Longsleeve From 2004 to 2015 I wore either Sho-Shot or ARCH footwear. I made my own brand. In order for people to believe in what I was trying to do I…
Source: Reebok Online Shop | Reebok US I could have started this post with a discussion on the fact that Nike has updated their CMS and they are actively recruiting a tech to work on the backend of their sites as the Nike platform looks and functions like a WordPress site that has countless metatags…
At Chiappetta Shoes we offer one on one customer service where you are a name, not a number. Our products are of the highest quality and we offer a selection not found in most other retailers. At Chiappetta’s we are a firm believer in John Wildsmith’s quote “you are either in your bed or in…
The UA Valsetz, one of most trusted tactical boots for the streets and men & women in uniform across the world, has been reimagined across two colorways releasing today. @UASportyle #Pioneer @chinobraxton is the face of the exclusive retail release with @DTLRVILLA. Lookbook photographed by award-winning #Baltimore photographer, @byDVNLLN Source: UA Valsetz Latest Release with…
In my recent ebook I explained why Nike has unlimited potential and how they are correctly utilizing long-form content: Nike’s Consumer Direct Offense, Amazon & StockX: The Disruption of Sneaker Retail This morning Nike launched a video for the most coveted sneaker in the culture, the Concord 11. The shoe won’t have any trouble selling…
Before she started power lifting, Shannon Kim Wagner had no idea what it would do for her. “I struggled most of my life with an eating disorder, abuse, and some form of body dysmorphia,” she says. Source: Shannon Kim Wagner is Empowering Women to See Their Potential Through Powerlifting The picture above of Shannon Kim…
Niche-Out© Marketing Boxing, CrossFit, Ninja Warrior, Parkour, Lacrosse, Track & Field, Frisbee Golf and any sport that receives a small amount of coverage are niche sports. MMA and UFC are growing, but can also be considered niche. These lesser known athletic events, when marketed the correct way, can help both brands and retailers establish long-term…
photo via Kith.com The rise and fall of the G-Unit and S. Carter footwear from Reebok is an interesting approach to the current discussion on sponsorship and influencer marketing. In the early 2000’s before the Jordan Retro trend even began, Reebok still had some sway in the public eye. They had AI, MJ was a…
I complain so often about what companies aren’t doing correctly I forget to look at when a company is performing in a manner that should be studied. ASICS has been doing an amazing job of reaching the customer where they are. In content creation the brand has 6 different digital footprints including an online magazine…
The sportswear maker has stopped buying video ads on the social network amid concerns that people aren’t regularly viewing its ads. Source: Sources say Adidas has paused its video ads on Facebook while it reviews their efficacy – Digiday Just this morning I shared an old article on Influencer marketing and how the process is…
Source: http://us.tretorn.com/index.php/andre3000/ Andre 3000 is every rapper’s favorite rapper and a lot of us who enjoy Hip-Hop music that celebrates musicality and lyrics still place OutKast as the most important duo in music history… not just Hip-Hop. From the moment Southernplayalistic dropped in ’94 (a year of classics in Hip-Hop), everyone knew OutKast was something…
Source: adidas Originals Arkyn Campaign In the last two years I’ve had the pleasure of spending a considerable amount of time analyzing adidas marketing campaigns. The material was so textured and layered that each release of marketing from the brand felt less like someone trying to sell something and more like a brand that needed…
The Curry 4 was nice, and designed well enough to earn a spot in my top ten sneakers of 2017. The shoe was a fresh take on the signature line from UA’s most visible and marketable athlete. In a rough 2016 to 2017 Kevin Plank made a point of stating that UA would begin to…
Artist Felipe Pantone has an undeniable passion for his work. This intensity can be felt as he speaks and can be seen in his art, even though he remains hidden. Source: Artist Remains Hidden so His Art Can be Seen The Question no longer sells. My favorite Reebok of all time sits when it releases…
Source: NEW BALANCE DEBUTS “FEARLESSLY INDEPENDENT SINCE 1906″ GLOBAL BRAND PLATFORM THAT REFLECTS ITS HERITAGE AND MISSION TO CHALLENGE THE STATUS QUO The title of this post was going to be, New Balance “Fearlessly Independent” is the Most Non-White Campaign Ever & That’s Okay I changed it because it’s not the most non-White, but at…
Around the world there are people whose fearless self-expression and nonconformist attitudes turn heads and set trends. They’re style pioneers, making a statement with their fashion, their art and their words. They are classics. Source: All-Star Line Up Challenges You to Be YOU A strategic alliance can take a mediocre product and give it immediate…
Nike is giving new scrutiny to its digital agencies. Source: Nike’s ‘Reverse Auction’ Review Is a Bad Omen for Agencies This is the perfect article for the sneakerheads who read ARCH. This is an opportunity for me to explain why I’ve been so adamant about building the AHN (ARCH x Housakicks Network) into a sneaker…
The adidas Crazy Pack derives from Kobe’s time as an adidas rep. The shoes have been recreated to deliver to the next generation a representation in footwear of their unwillingness to be “regular”. adidas has taken a ton of effort to present itself as counterculture and anti-establishment in its campaigns. The overt message has been…
Anyone following the site knows that I’ve been giving UA grief for a couple of years because of the lack of marketing and the lack of video in relation to UA Basketball and in particular Steph Curry. I wrote an article that gave the details on how the decline in Under Armour’s footwear sales…
Source: adidas NEWS STREAM : adidas Spotlights Powerful Women Who Change the Rules of Sport with Confidence and Creativity in New Running Campaign There is a running thread on this site that speaks to how competent adidas has been in marketing in the last two years. The rise in sales for the brand has been…
Above Parkour athlete Lynn Jung is shown lacing up a pair of Saucony kicks. Source: takeover – Page 1 – Saucony Stories I have continued to refer to the Saucony Originators campaign as a sign of all that is wrong with the sneaker marketing industry. The influencer based Originators saw ten sneakerheads launch 100 pair…
Pogba doesn’t really register on the North American radar as an influencer, but for adidas he captures an element of creativity that models everything the brand is looking to represent. The explosive Manchester United midfielder is launching the second PP collection with the Three Stripes. The apparel will be limited of course, but in…
