A Quiet Collab Continues Merrell’s Support of an Unlikely Demographic | Merrell x Unlikely Hikers

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You are welcome here. Nature is infinitely diverse and so are we. We ARE nature. unlikelyhikers@gmail.com Unlikely Hikers is a diverse, anti-racist, body-liberating outdoor community. The Merrell collab includes: Wide widths and hard to find sizes such as women’s 13 and men’s 16 Plus size lumbar pack and sling Shirts up to size 6X Source:…

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JoIN: Jobs of Interest Now available | DICK’S Sporting Goods Career Site Shows Why They’re #1

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We focus on helping athletes achieve their personal best. If you love sports, you’ll love working at DICK’S Sporting Goods. Source: We Believe in the Power of Sports | Learn About Working at DICK’S Sporting Goods Jobs of Interest Now available (JOIN) is a joint program to educate sneaker culture, students and employees in the marketplace, of…

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adidas Originals Timely Shift to Pharrell Williams’ Humanrace™ NMD S1 RYAT Black

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  Building on the design language of NMD S1, adidas Originals and Humanrace™ unveil NMD S1 RYAT, a boot that empowers wearers to walk their own path and stems from Pharrell Williams’ Source: adidas Originals and Pharrell Williams’ Humanrace™ Unveil NMD S1 RYAT Black: the Latest Colorway of the Hiking-inspired Boot adidas is dealing with…

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Oregon Live’s article on Oregon22: “Lifeblood of the sport,’ but for how long?” Captures the Nuance of Sponsorships and Sports

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Track and field is bankrolled by large athletic footwear and apparel companies. What happens when the track and field devotees who founded the big companies age out? Source: Sneaker companies loom large at Oregon22: ‘Lifeblood of the sport,’ but for how long? I actually paid for Peacock to watch Oregon22. I didn’t need or want…

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adidas’ NIL Network for Student-Athletes Offers an Opportunity for Continuous Engagement with an Important Demographic

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Today, adidas will become the first major sports brand to enact a wide-sweeping, equitable and inclusive Name, Image, Likeness (NIL) network for student-athletes. Tied to this year’s 50th anniversary of Title IX, the new program will be laser focused on achieving an enduring goal from the brand: creating a more equitable future in sport. Source: Imagining A More…

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Timberland’s Black History Month Campaign and Sneakerheads Who Complain About BHM Collections

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Timberland launched a project called From The Root in honor of Black History Month.  Entirely envisioned and produced by Black creatives… led by Black owned/women-led advertising shop CHÉ Creative, and brought to life in collaboration with Director Dalia Dias, Executive Producer DAPS from CR8TIVE ROW, Author and Narrator Jahleel Coleman of 13th & Create, and Wardrobe Stylist AmiraaVee. Creatively,…

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Clarks Originals Sport Pack Shows the Right Cosign Can Elevate the Brand, or Does It?

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Originals Sport Pack Collection – – Clarks® Shoes Official Site (clarksusa.com) A few months ago Ronnie Fieg dropped a collection with Clarks. I hadn’t heard of the models before Fieg delivered his version of the shoes, but I also avoided Instagram and relied heavily on brand websites to discover information. Brands are notorious for relying…

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Xtep Bounces Back because of Nike’s Mistake but Can Jeremy Lin Introduce the Brand to the U.S.

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The abundance of Chinese brands that have become more prominent in the international market, doesn’t register in the U.S. at all. The biggest of the brands to make waves here is LiNing because of D-Wade’s signature relationship with the brand. Overall, outside of sneaker enthusiasts, the Chinese brands don’t exist. One of these brands, I…

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