Source: NEW BALANCE AND THE WNBA ANNOUNCE MULTIYEAR PARTNERSHIP Details: The deal features New Balance endorsed athlete Cameron Brink and will allow NB to utilize aspects of the WNBA in marketing. As part of the deal, New Balance will create authentic broadcast, digital and retail content featuring New Balance athlete and WNBA rookie Cameron Brink….
Source: NEW BALANCE OFFICIALLY LAUNCHES FIRST FOOTBALL CLEATS New Balance isn’t a stranger to standing in a room they haven’t been in before and speaking out of turn. The brand has successfully navigated the original futbol world. New Balance reentered basketball after years away. When they cleared their collective throats, they took the bold stance…
Marketing and branding, qualitative vs quantitative, KPIs, A to B testing, marketing is only “cool” when the final product is viewed. Too often marketing by sportswear brands feels “either/or”. Either a brand is all in on fashion and influencers or they create a slogan and reinforce it through the year. In both instances the expenses…
This could easily be a post about how Nike also generated a considerable amount of coverage, but to do so the information would derive across a number of athletes at different moments. Instead, this post sits squarely on the shoulders of three events: DAZN’s Anthony Joshua vs Francis Ngannou and the NCAA 2024 Indoor Track…
Source: THE 2024 NEW BALANCE NATIONALS INDOOR CHAMPIONSHIP WILL BE HELD AT THE TRACK AT NEW BALANCE AND REGGIE LEWIS TRACK AND ATHLETIC CENTER The growth of New Balance is a blend of fashion, but mostly performance and the grassroots programs surrounding running. While the latest release of an ALD, KITH or Joe Freshgoods…
The recent announcement that New Balance hit 6 billion in revenue has been touted by sneaker culture as evidence of the power of Joe Freshgoods and ALD. The reality is New Balance hit a low point 9 years ago due to the TPP and a conflict with the Obama Administration on a contract to provide…
Source: $10M New Balance Donation Establishes the Institute for Innovative Leadership in Sport at UMass Boston While 2023 in sneaker culture wraps up with beefs and complaints about the top sneakers of the year, brands committed to the work of improving communities quietly continue to do so with real dollars and support. In 2018…
Source: NEW BALANCE WELCOMES DARIUS GARLAND TO THE FAMILY The New Balance basketball roster, Jamal Murray, Kawhi Leonard, Cameron Brink, Tyrese Maxey, Zach Lavine and Dejounte Murray, gained a new teammate. Darius Garland’s star is rising in the League and while he’s in a small market he fits the mold of the athletes New Balance…
0:00 Intro 0:30 Explaining Part 2 4:15 The Kicks and The Chart 6:00 New Balance Changes the Narrative 8:57 Expectations on NB and adi 9:43 Revisiting On’s Growth 13:10 Year over Year Data 16:16 New Balance and adi have issues 19:00 Maintaining Margins 20:24 Wrap-Up In Part 1 of this series, I stated an important…
Source: New Balance Unveils the Newest Version of the FreshFoam X Family with the FreshFoam X 1080v13 When a brand delivers a new product and they roll it out with imagery across the spectrum without leaning on retro or trying to coax sneakerheads into buying into their brand, it shows an understanding that the majority…
Since signing with New Balance in 2018 at the age of 14 Coco Gauff has broken many firsts Source: Coco Gauff Without Althea there would be no Venus and Serena. Without Venus and Serena there would be no Coco Gauff. Without Black women fighting to compete in a sport traditionally built for higher income families…
The 997H is a progressive, next-generation sidekick to the cult-classic 997, newly streamlined for those ready to set themselves apart with a modern favorite. A bold, re-imagined lifestyle shoe straight from the ‘90s, the 997H celebrates a heritage that endures beyond basic trends.
Through decades of culture shifts, your drive for style remains. And with a soft foam midsole to cushion every step forward, the agile 997H design will never, ever hold you back.
The truest independents know when their time is here. Choose your colorway and meet the future head-on.
The 247 Luxe for men is a modern mashup characterized by clean-lined construction fused with heritage-inspired details. The premium nubuck overlay showcases a subtle reptile pattern that lends an upscale vibe. Meanwhile, comfort features like bootie construction and REVlite midsole cushioning tie this evolution of an icon back to its athletic roots.
The 247 sneaker is designed to keep up with your demanding life on the move. Sneaker is lightweight and flexible with a breathable mesh upper in combination with a unique bootie construction for an unbeatable fit that has major style. The clean, classic look makes this your next go-to shoe, for everything.
The 247 sneaker is designed to keep up with your demanding life on the move. Sneaker is lightweight and flexible with a breathable mesh upper in combination with a unique bootie construction for an unbeatable fit that has major style. The clean, classic look makes this your next go-to shoe, for everything.
The 247 Luxe for men is a modern mashup characterized by clean-lined construction fused with heritage-inspired details. The premium nubuck overlay showcases a subtle reptile pattern that lends an upscale vibe. Meanwhile, comfort features like bootie construction and REVlite midsole cushioning tie this evolution of an icon back to its athletic roots.
The 247 Luxe for men is a modern mashup characterized by clean-lined construction fused with heritage-inspired details. The premium nubuck overlay showcases a subtle reptile pattern that lends an upscale vibe. Meanwhile, comfort features like bootie construction and REVlite midsole cushioning tie this evolution of an icon back to its athletic roots.
Source: New Balance Skowhegan Factory Expansion Groundbreaking Celebrates Company’s Commitment to U.S. Manufacturing and Maine Reshoring is an extremely important aspect of reducing the carbon footprint of sneaker brands. It’s also one of the most overlooked and under-discussed aspects. This is because the production of footwear in the U.S. is almost taboo. Brands have conditioned…
APRIL 18, 2023 Ronnie Fieg for New Balance The Made in USA 998 by Ronnie Fieg, Inspired by the Visionary Work of Frank Llyod Wright Source: Ronnie Fieg For New Balance Ronnie Fieg has been collaborating with New Balance for years now and has been successful in creating some of the most sought-after sneakers in…
Watch the video if you don’t feel like reading and subscribe to arch on YouTube Source: New Balance Opens New Retail Concept in Boston “This store represents a big step forward in the way we think about our retail environment, featuring a much tighter, more focused collection built specifically for the younger consumer,” said Ian…
Source: Coco Gauff Signs Extension Contract with Longtime Sponsor New Balance The importance of New Balance’s signature sneaker with Coco Guaff is immeasurable, although it won’t show up in the sales column. This signature sneaker and the contract extension shows a dedication to women in sports. In a recent post on Saysh, Allyson Felix’s footwear…
Source: THE 2023 NEW BALANCE NATIONALS INDOOR CHAMPIONSHIP WILL BE HELD AT THE BRAND’S BOSTON CAMPUS Track and Field remains the sport able to cater to groups of all ages, and as the digital landscape shifts providing distance, sprint and jump events on demand, viewership is increasing participation in activities by the everyday fan. There…
