Source: UA Newsroom Someone clicked on this link and immediately expected to see Joel Embiid or Mo Bamba. Someone was thinking that it was an NFL guy to replace the GOAT Tom Brady. I intentionally placed the design team’s drawing in the head of this post because at first glance the tech specs look like…
Every Lift, Rep and WOD starts from the ground up. Check all of the boxes in the new UA TriBase Reign training shoe. Source: Introducing the UA TriBase Reign There has been a constant refrain on this site about Under Armour and their underutilization of their athletes in niche sports. During their recent Investor’s Day,…
@UABasketball today introduces the M-Tag, a basketball sneaker that shines on and off the court. Read more to find out which @UnderArmour athletes will each have their own player exclusive M-Tag. In addition, each PE will come with pin designs in collaboration with @PINTRILL, an accessory brand that creates pins inspired by pop culture icons…
The UA Valsetz, one of most trusted tactical boots for the streets and men & women in uniform across the world, has been reimagined across two colorways releasing today. @UASportyle #Pioneer @chinobraxton is the face of the exclusive retail release with @DTLRVILLA. Lookbook photographed by award-winning #Baltimore photographer, @byDVNLLN Source: UA Valsetz Latest Release with…
Under Armour employees received an email earlier this year that upended a longstanding company practice: They could no longer charge visits to strip clubs on their corporate cards. Strip-club visits were symptomatic of practices women at Under Armour found demeaning, current and former employees say. Source: Under Armour’s #MeToo Moment: No More Strip Clubs on…
ASICS has been one of my favorite brands this season. Via a number of performance related concepts the brand has positioned itself as one of the best athlete centered companies in the sneaker landscape. In tennis they’ve made history in signing their first Chinese woman athlete in Zhang Shuai, and their Mental Training Track raised…
Project + Exec is a new series where I’ve decided to seek out footwear executives who are minorities (Black, Latino, Indian, Native American, Asian men and women) who are doing some dope work, but are being overlooked by the larger media outlets. It’s my small part. I really hope you look more into the brands and…
See the inspiring stories of athletes who refused to be denied. Our top training shoes and workout clothes help fuel their unstoppable will. Source: Will Finds A Way | Under Armour I wrote a post a month ago that was more of the same when it came to analyzing the issues with people being drawn…
The Curry 4 was nice, and designed well enough to earn a spot in my top ten sneakers of 2017. The shoe was a fresh take on the signature line from UA’s most visible and marketable athlete. In a rough 2016 to 2017 Kevin Plank made a point of stating that UA would begin to…
A few weeks ago I stated that Under Armour had a unique opportunity for storytelling and I was frustrated that the brand continues to overlook “niche out” in building narratives that will engage a base that hasn’t really looked to UA as an option. It appears that someone in the marketing department heard me…
Under Armour $UA, $UAA Current Share $14.75/$15.92 2017 Recap: I was speaking with an analyst/writer for Benzinga and we were discussing Bitcoin and he asked me what I thought. I said I didn’t know enough, but if I had any money in pocket (which I don’t since I basically lost half a million a year ago)…
Note: I’m not an analyst or certified to discuss whether you should invest in a company. This information is based on my own analysis (which is often right) but should not be used to build your decisions in investing. That’s out of the way so let’s get to an analysis of what happened last quarter…
The #Curry4 “More Rings” Championship Pack drops Tuesday at 10AM EST. I hate the “What are those?” pointing and laughing that happens with stupid sneakerheads. When UA dropped the Curry Lows that were labeled “Dad” shoes, and joked on by Jimmy Kimmel and the entire internet, honestly it didn’t make any damn sense. What did…
Hong Kong’s Wonder Kid shares his resolve and inspires every athlete by showing how overcoming daunting moments is critical to reaching goals. Source: Boxer Rex Tso Stars in Latest “Just Do It” Film I’ve been making a number of analysis in regard to the marketing misses by Under Armour. One of my major complaints was…
Shop Underarmour.com for 2017 summer gear, polos, backpacks & more. Under Armour makes game-changing sports apparel, shoes & accessories. FREE SHIPPING available + FREE Returns. Source: Under Armour® Official Store – FREE Shipping available In the last year I’ve taken the time to analyze brand websites and look to see where some changes could enhance…
Stephens, 24 and ranked 83rd, won her first Grand Slam championship with a 6-3, 6-0 victory against Keys, her American contemporary. Peter Foley/European Pressphoto Agency Source: Sloane Stephens Beats Madison Keys to Claim U.S. Open Title After every sporting event, however niche it may seem, I find myself writing the same post about the speed of…
Mayweather wore down McGregor, a mixed-martial arts star making his debut as a professional boxer, in the early rounds to set up a punishing end. (pic Steve Marcus Reuters) Source: Mayweather, a Defensive Mastermind, Beats McGregor With His Fists The New York Times gives a description of the sweet science utilized in Mayweather beating McGregor….
Right now Nike is making the strongest push into Asia. Kyrie has just kicked off his tour of Asia and Cristiano Ronaldo is currently touring there for the first time. During Nike’s last quarterly conference call, their greatest growth was in the international market. NIKE, Inc. Reports Fiscal 2017 4th Q and Full Year Results…
Under Armour’s status as the golden child of athletic retail might be ending. Source: Under Armour shares fall on earnings – Business Insider Take a moment to do a simple search on Under Armour on this site and you something you won’t see on any other sneaker sites: A bevy of analysis on the UA…
Source: Under Armour Reports Fourth Quarter and Full Year Results; Announces Outlook for 2017 There is so much information here to be considered that I will take the time to break down each section over the next few days. My overall assessment still remains that the Stock market overreacted to the announcement in October that…
Under Armour’s “Speedier” sneakers due out early next year are definitely weird to look at, but telling as to how the athletic wear maker plans to grow its footwear business in the years ahead. The Speedtire, which TheStreet got its hands on ahead of a scheduled February 1, 2017 release date, is a shoe meant…
If you landed on this page via the donation button, thanks for keeping quality content rolling. If you didn’t donate, check out info on me and this site below. Christopher D. Burns, MFA (Founder/Owner of ARCH & ARCH Consultation) ARCH (art + research, culture-hype) provides visitors with an experience built around business discussions and analysis,…
