Jordan Brand Spring 2018 Women’s Collection ‘Season of Her’ | Will It Hit the Mark?

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The collection comes in women’s sizes 5-12. Source: Jordan Brand Reveals Spring 2018 Women’s Collection In the last two years Nike’s dominance has been disrupted. Sales have slowed and there is banter throughout the industry that adidas caused problems for Nike. In the women’s market Lululemon and even Victoria’s Secret is the culprit. I’ve been…

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She Did It! | Simidele “Sleighs” Becoming the 1st African ‘Skeleton’ Competitor in the 2018 Winter Olympics 

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  Source: https://www.simisleighs.com Simi crushed it finishing 3rd in the skeleton event in Lake Placid today. Why is this important? Skeleton is a sport many people haven’t heard of, let alone watched. The Winter Olympics isn’t nearly as visible as the Summer Olympics. However, sports are often about the narratives created. Yesterday Nike shared Simi’s story…

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